Digital Marketing Specialist
CurrentAt Irvinei, a cutting-edge AI-powered doorbell system revolutionizing home security, I have been responsible for leading the digital marketing efforts and website development. Key responsibilities include:o Team Leadership & Website Development: Led the team to develop the company's website on WordPress and built the store on Shopify.o SEO & Content Creation: Managed complete on-page and off-page SEO strategies alongside generating high-quality content.o Advertising Campaigns: Successfully executed paid ad campaigns on Meta, Google, TikTok, LinkedIn, and managed all aspects of Social Media Marketing.o Leads & Sales Generation: Focused on optimizing strategies for lead acquisition and driving sales through targeted campaigns.o Email Marketing & Press: Handled email marketing campaigns, press releases, and media outreach.o Crowdfunding Campaign: Spearheaded the launch of a crowdfunding campaign to support product development and market entry.o AI Integration: Integrated AI chatbots into marketing processes to enhance customer experience.This role has allowed me to apply my digital marketing expertise in a fast-paced startup environment while contributing to the growth of an innovative product.
