Senior Director - Content & Experience Platforms, Information Systems & Digital Technology
Amsterdam, North Holland, Nl
• Reported directly to SVP of Global DTC Ecommerce.• Led and delivered e-commerce and direct-to-consumer initiatives.• Owned the Content & Experience platforms portfolio and prioritization process to deliver business impact.• Managed and oversaw a team that included UI/UX, Service Delivery, PIM, DAM, AR/VR, and other top-of-funnel technologies.• Defined and drove the yearly digital initiative definition, prioritization, and budget estimation process.• Developed the strategy, conceptual architecture, and underlying use cases across key initiative areas.• Balanced competing interests and needs across the organization to arrive at a clear vision and alignment on priorities and trade-offs in partnership with Marketing and Commercial teams. • Responsible for oversight of the cost/benefit trade-off decisions at every level of Content & Syndication Platforms to ensure the roadmap maximizes overall business impact.• Partnered with the senior leadership (SVPs/VPs/Heads of E-commerce) to build a strategy and roadmap for content & experience platforms.• Responsible for oversight of the definition, prioritization, and delivery of a diverse portfolio of Content & Experience Platforms including, but not limited to CMS, DAM, PIM, Brand Sites, Branded Mobile Apps, Content Syndication, Ecommerce Content Performance Tracking, Translation/Localization, and Marketing Operation workflow platforms.