- Responsible for developing and driving the success of Callaway and Odyssey Golf's online community management, communications/PR and marketing activity in the U.S. while also assisting Callaway's global regions in optimizing their own social media operations.- Work with other parts of the organization to create cross-functional relationships incorporate social strategies as part of larger integrated programs including traditional PR, marketing, digital & other technologies to create a holistic social media approach.- Assisted in the creation and implemented a Global Social Media Policy for all Callaway employees.- Proactively monitor social sites for consumer issues, questions and needs, and develop systems to quickly and effectively address them.- Creating social initiatives that meet brand objectives along with increasing web traffic, boosting sales, producing a return on investment and/or demonstrating measurable consumer awareness.

- Established client relationships- Helped implement social media and content objectives for clients such as Sam's Club, White Cloud, and Huggies- Organized and participated in Twitter Parties for several national brands- Developed a brand style guide for White Cloud- Recruited and managed a team of twelve high-profile bloggers- Helped create and implement company social media policies- Worked cross-functionally with internal teams such as designers, insights coordinators, developers, copywriters, legal counsel, and digital analysts- Created and presented a social media strategy playbook for a high-end local jeweler - Managed the Twitter handle @RockfishInterns, updating content/activities and showing progress for all nine summer interns; increased follower count by 300% in ten weeks