Hasia Yeo Email and Phone Number

- UX Research Specialist for the team, responsible for conducting user research across the product life cycle which includes data extraction, identifying pain points, conceptualizing solutions, and presenting recommendation to stakeholders.- Lead UX Designer for multiple projects, collaborating with Product Owners, Business Analysts, UX Designers, and Software Engineers. Took end-to-end ownership from research planning, design, and testing, ensuring adherence to UX standards and business requirements.Major Projects:Loans Origination System for Credit Card and Auto-loan: Lead UX- Conducted a UI/UX audit of the Vanilla System provided by the vendorand served as the intermediary between the Business and Vendor ̄- Responsible for screen creation, usability testing, user acceptance testing(UAT), and serving as the final approver for vendor design sign-offs.eKYC Online Application for CASA and Cards Bundle: Lead UX- Conducted a UI/UX audit of the existing eKYC platform and used guerrillatesting to quickly gather actionable insights ̄- Created both low-fidelity and high-fidelity screens based on insights andbusiness requirements for development ̄- Served as the intermediary between Business and Vendor, ensuringalignment, resolving issues, and streamlining project requirements.

- Designed internal & external digital spaces (website/mobile app/admin portal) catering to SMDC’s Digital Transformation, collaborating with Executives, Project Heads, & Developers, understanding the nature of each projects & its needs.- Established a design system for the company’s evolving design for a cohesive look, providing a seamless and uniform design.- Created templates and layout for internal use, simplifying producing documents which resulted in time saving and efficiency.

VISSER, or the Versatile Instrumentation System for Science Education and Research, aims to address the need to develop educational modernization strategies that are high impact yet cost-effective.My job as the Design Consultant was to assist in designing the material asset such as casing for the handheld device and its sensory kit.

IVF Asia Group and Mexico Fertility (June 2021 - July 2021)- Redesigned the existing IVF Asia Group website to be simpler to manage and be more user friendly - Conceptualized and designed Mexico Fertility’s website that features its new information structure and site map adopted from IVF Asia Group, its sister company. - Closely collaborated with the project head and medical workers for better website navigation.- Commended for crafting ideas in optimizing user engagement and experience as well as swift submission of deliverables. National Union of Journalist of the Philippines (September 2020 - October 2020) - Redesigned NUJP’s existing website to attract more users by examining online journalist materials and trends.- Produced graphic design collaterals to augment the website’s UI. - Launched new landing pages to feature the organization’s new campaigns. - Presented ideas in optimizing information dissemination of news through their website and social media.

- Rendered 3D modelled designs informed by market research, study of electronics and hardware, and manufacturing process.- Tested Argon Forty products and gave feedback on form and function.- Researched market trends for upcoming products and the latest trend in technology and lifestyle.- Produced graphic designs for the company’s Amazon content to cater to the company’s evolving brand image.

- Enhanced existing UI designs for ongoing projects and created mock up design that was chosen for emulating the latest graphic design trends.- Converted prior UI designs to cater for the company’s shift to newer design program.