• Analyze the client’s account with account level, campaign level & Ad group level for successful run the campaign.• Analyzed and studied Requirement for creating ads and manage Yahoo search marketing online campaigns. Generate RFP for different-2 clients as per their requirement. • Generate reports like keyword performance, campaign performance etc. in Bing Ads UI for clients.• Manually fix the log file errors like Operational error, Editorial rejection, field truncation etc.• Fix campaign level errors like daily & monthly budget, time zone issues etc.

• Review web sites for content quality based on Content Guidelines.• Thoroughly check ad content, quality and accuracy.• Approve or disapprove new and changed ad submissions based on policy guideline• Analyze data and evaluate trends/patterns.• Recommend generic pattern to be translated into Rules. • Writing customer facing emails to address concerns and report issues.• Troubleshooting issues related to Advertisers.

• Categorizing the search query database into respective parents & sub categories to create a new database, further this can be a used for grouping the queries as keywords in to their respective campaigns and ad groups• Reviewing the content of an advertisement which includes search terms, titles and description for a given URL• Preparing user friendly web site literature through content development & content reviewing. This includes editing the Ads after checking for grammatical errors and unacceptable verbiage • Approving or rejecting Ads by checking the quality of the website content based on a certain set of guidelines• Maintaining of records/tracking sheet and submission of the same

• Responsible for SEO tasks and Website performance monitoring.• Using Web tools to track site traffic, rankings• Researching and resolving HTML code and content, link architecture and navigation issues.• Researching keywords using Google, Word Tracker and internal tools