Hasitha Perera Email and Phone Number
Hasitha Perera work email
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Hasitha Perera personal email
As a Key Account Manager at Unisnacks, I leverage my 14+ years of experience in sales and marketing, modern trade and channel development, and customer relationship management to drive business growth and profitability. I am responsible for developing and executing effective business strategies and channel plans, formulating and monitoring sales forecasts and budgets, assessing and enhancing customer buying patterns and brand performance, and conducting regular market intelligence analysis and pricing strategies.I have a proven track record of delivering value to my clients and stakeholders, as evidenced by my multiple accomplishments and honors in increasing and capturing market share, driving profitability above average, executing and delivering successful promotions, and hiring, training and mentoring highly engaged team members. I have a BA in Business Administration and excellent skills in new business development, presentations, and strategic thinking. I am passionate about delivering results and exceeding expectations in the marketing spectrum, and I am always eager to learn and grow in my field.
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Head Of Modern TradeUniversal Suppliers LtdDunstable, Gb -
National Account ManagerUnisnacks Jul 2024 - Present -
Key Account ManagerUnisnacks Aug 2023 - Jul 2024
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Business Development And After Care ManagerVmd Consultants Dec 2022 - Aug 2023 -
Vice President Modern Off TradeLion Brewery (Ceylon) Plc Mar 2022 - Aug 2022Sri Lanka❖ Developing business strategies and channel business plan to increase and capture the market.❖ Formulating sales forecasts based on previous data and determining sales targets for nationwide modern trade teams.❖ Preparing an annual budget through scheduling of expenditures, variances analysis and initiatingcorrective actions.❖ Assessing customer buying patterns and analysing brand performance by benchmarking competitortrends and behaviours and formulating ad-hoc promotional and BTL initiatives. ❖ Conducting regular market intelligence analysis and formulating pricing strategies to implement approved pricing structure on all company products, while striving to maintain the maximum profitmargins.❖ Recruiting new team members and providing necessary training to increase competency. ❖ Ensuring that all financial objectives for each fiscal year are achieved. -
Group Head - Emerging ChannelsDiesel & Motor Engineering Plc May 2020 - Mar 2022Sri Lanka❖ Assisted in setting up emerging channels through R&D.❖ Conducted research on different industries and proposed new business ventures.❖ Formulated and executed channel-wise business plans.❖ Implemented contingency plans to overcome the volatile market conditions through risk assessmentand monitoring❖ Managed and Delivered the Business P&L.❖ Managed the online platform of Dimo retail through trend analysis, promotion implementation, abandoned cart recovery and customer service.Achievements:❖ Evaluated and expanded the product portfolio on home appliance, Power tools and hand tools categories. ❖ Doubled the business size within one year -
National Account Manager – Unilever Sri Lanka -Unilever 2017 - May 2020Sri Lanka❖ Carried out mutually beneficial marketing campaigns promoting both business customers and thecompany.❖ Overlooked at customer account management, including negotiating contracts and agreements tomaximize profits.❖ Ensured timely and successful delivery of solutions according to customer needs and objectives.❖ Developed new businesses with existing clients and identified areas of improvement to obtain mutualbenefits.❖ Collaborated with the sales team to identify growth opportunities within the territory.❖ Liaised between the customer and internal teams to deliver effective and efficient customer marketingplans.❖ Acted as the key influencer in providing feedback, insights, and other information to co-createcustomized plans for each channel.Achievements:❖ Handled Arpico, Laugfs SPAR Glomark Modern Trade channels with a year-on-year growth of 40% and was the 1st National account manager to handle the International Supermarket chain. -
Key Account Manager – Unilever Sri LankaUnilever 2016 - Jan 2018Sri Lanka❖ Led execution of plans & activities including customized activities for the channel along with thecustomer.❖ Executed the JMPs and seasonal campaigns while working closely with customers.❖ Ensured an efficient and effective use of trade budgets to deliver targets.❖ Managed expectations of both brands and accounts.❖ Identified and provided feedback on market dynamics & shopper behaviour changes in the market tothe top management.❖ Assessed customer strategies and performance in store against competitor product behaviours toidentify opportunities.Achievements:❖ Awarded the Best Key Account Manager Modern Trade at the Annual Sales conference in 2017.
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Key Account Planer – Lanka Sathosa, Arpico & Laugfs Chains Unilever Sri LankaUnilever 2014 - 2016Sri Lanka❖ Handled customer marketing for Sri Lanka's largest government-owned supermarket chain. ❖ Identified and provided feedback on market dynamics & shopper behaviour.❖ Closely monitored market changes and suggested preventive actions.❖ Managed Executives & Merchandisers in line with the channel strategy.Achievements:❖ Handled over 30% of the total modern trade budget.❖ Was responsible for the oral category development that gained market share and grew by 15%. ❖ Recorded the highest Market share gains on reported channels.
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Assistant Key Account Manager Account – Unilever Sri LankaUnilever Jan 2009 - Nov 2013Sri Lanka❖ Team Member of the Account which grew by 20%
Hasitha Perera Skills
Hasitha Perera Education Details
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Business Administration And Management, General
Frequently Asked Questions about Hasitha Perera
What company does Hasitha Perera work for?
Hasitha Perera works for Universal Suppliers Ltd
What is Hasitha Perera's role at the current company?
Hasitha Perera's current role is Head of Modern Trade.
What is Hasitha Perera's email address?
Hasitha Perera's email address is ha****@****nka.com
What schools did Hasitha Perera attend?
Hasitha Perera attended Staffordshire University.
What are some of Hasitha Perera's interests?
Hasitha Perera has interest in Science And Technology.
What skills is Hasitha Perera known for?
Hasitha Perera has skills like Brand Management, Marketing Strategy, Consumer Products, Management, Fmcg, Market Research, Marketing Management, Team Management, Shopper Marketing, Trade Marketing, Key Account Development.
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Hasitha Perera
Aldershot -
Hasitha Perera. MBA(UK)
Assistant Production Manager - Cic ( Senior Operations Management Professional )Harlow -
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