Hasitha Perera Email & Phone Number

Dunstable, Gb

Sri Lanka

❖ Developing business strategies and channel business plan to increase and capture the market.❖ Formulating sales forecasts based on previous data and determining sales targets for nationwide modern trade teams.❖ Preparing an annual budget through scheduling of expenditures, variances analysis and initiatingcorrective actions.❖ Assessing customer buying patterns and analysing brand performance by benchmarking competitortrends and behaviours and formulating ad-hoc promotional and BTL initiatives. ❖ Conducting regular market intelligence analysis and formulating pricing strategies to implement approved pricing structure on all company products, while striving to maintain the maximum profitmargins.❖ Recruiting new team members and providing necessary training to increase competency. ❖ Ensuring that all financial objectives for each fiscal year are achieved.

Sri Lanka

❖ Assisted in setting up emerging channels through R&D.❖ Conducted research on different industries and proposed new business ventures.❖ Formulated and executed channel-wise business plans.❖ Implemented contingency plans to overcome the volatile market conditions through risk assessmentand monitoring❖ Managed and Delivered the Business P&L.❖ Managed the online platform of Dimo retail through trend analysis, promotion implementation, abandoned cart recovery and customer service.Achievements:❖ Evaluated and expanded the product portfolio on home appliance, Power tools and hand tools categories. ❖ Doubled the business size within one year

Sri Lanka

❖ Carried out mutually beneficial marketing campaigns promoting both business customers and thecompany.❖ Overlooked at customer account management, including negotiating contracts and agreements tomaximize profits.❖ Ensured timely and successful delivery of solutions according to customer needs and objectives.❖ Developed new businesses with existing clients and identified areas of improvement to obtain mutualbenefits.❖ Collaborated with the sales team to identify growth opportunities within the territory.❖ Liaised between the customer and internal teams to deliver effective and efficient customer marketingplans.❖ Acted as the key influencer in providing feedback, insights, and other information to co-createcustomized plans for each channel.Achievements:❖ Handled Arpico, Laugfs SPAR Glomark Modern Trade channels with a year-on-year growth of 40% and was the 1st National account manager to handle the International Supermarket chain.

Sri Lanka

❖ Led execution of plans & activities including customized activities for the channel along with thecustomer.❖ Executed the JMPs and seasonal campaigns while working closely with customers.❖ Ensured an efficient and effective use of trade budgets to deliver targets.❖ Managed expectations of both brands and accounts.❖ Identified and provided feedback on market dynamics & shopper behaviour changes in the market tothe top management.❖ Assessed customer strategies and performance in store against competitor product behaviours toidentify opportunities.Achievements:❖ Awarded the Best Key Account Manager Modern Trade at the Annual Sales conference in 2017.

Sri Lanka

❖ Handled customer marketing for Sri Lanka's largest government-owned supermarket chain. ❖ Identified and provided feedback on market dynamics & shopper behaviour.❖ Closely monitored market changes and suggested preventive actions.❖ Managed Executives & Merchandisers in line with the channel strategy.Achievements:❖ Handled over 30% of the total modern trade budget.❖ Was responsible for the oral category development that gained market share and grew by 15%. ❖ Recorded the highest Market share gains on reported channels.

Sri Lanka

❖ Team Member of the Account which grew by 20%