MANAGEMENT & LEADERSHIP• Ability to lead, motivate and develop a team of marketing professionals• Experience in managing website implementations/upgrades, communication strategy and marketing automation projects• Experienced in managing the execution of large-scale projects and conducting evaluations• Proven ability in managing successful projects with multiple channels and teams• Proven ability in Agile project management and deliveryCOMMUNICATIONS STRATEGY & STRATEGIC PLANNING• Proven digital marketing, brand and communications strategist with 16+ years’ experience and an excellent track record of digital growth• Ability to develop strategic digital marketing plans for distinct audiences/brands/product lines/services, informed by detailed consumer research and market analysis• Customer lifecycle mapping for complex digital customer journeys and business lines• Experience in developing personalised and timely retention plans that work across multiple communication channels• Innovative problem-solving experienceMEDIA & MARKETING• Proven ability to achieve high campaign response rates and execute successful product/program launches• Experienced in conceptualising and orchestrating marketing campaigns that effectively reinforce and build brand loyalty through deep user-engagement• Digital platform development and systems integration specialist with an e-commerce focus• Talent for innovative online marketing tactics for customer acquisition and retentionTECHNICAL KNOWLEDGE• Highly skilled in Agile project management using Microsoft DevOps and prioritising using Epics and Features• Expert skill level in multiple CMS platforms (both open source and proprietary systems) – Sitecore 9.2/10.1, WordPress, Squarespace, bCommerce, Drupal, etc.• Highly skilled in the Adobe Creative Cloud suite of products with advanced skill levels in Photoshop, Premiere, Dreamweaver, InDesign, After Effects & Illustrator• Highly skilled in wireframing and prototyping software Figma & Adobe XD• High level of skills and knowledge in Email marketing platforms (Microsoft CE Marketing, Marketo, FutureMail, MailChimp, etc.) • Skilled in Google Analytics/Tag Manager/Data Studio and HotJar reporting and analytics• Skilled in Classic ASP technology and Javascript/JQuery/Bootstrap for web development• Good understanding of database design and management (MSSQL & MySQL)• Deep knowledge in PIM (Product Information Management) systems including report designing and data extraction - Perfion• Highly skilled in Microsoft Office, Excel, Access, Word and PowerPoint
Listed skills include Web Development, Graphic Design, Marketing, Multimedia, and 18 others.