Dana Haskins Email & Phone Number

San Diego, California, Us

Buffalo Grove, Illinois, Us

Oversaw data-driven automotive marketing and software solutions organization of 250+ employees including creative, production, print, digital marketing, onboarding, installation, training and tech support departments. Held position on Executive Team for PE held SaaS company grossing $190 million in revenue.• Reduced headcount by 34% and increased efficiencies within operations departments• Streamlined 4 disparate workflow systems into a single platform executing for 6,500 automotive dealerships• Established performance metrics and accountability; reducing SLA's across operations teams by as much as 3 weeks• Facilitated interdepartmental collaboration to integrate culture and process through 2 M&A's, serving as liaison for entire company and fostering trust through communication and bridging teams• Restructured internal delivery and support teams to meet PE budgets and requirements through 2 migrations• Merged 6 contracting systems by consolidating to SFDC's CPQ platform and redefining T&C's; driving accountability, centralized pricing and consistency• Orchestrated COVID-19 enforced remote working environment while maintaining client satisfaction average of 98%

Helped drive revenue from $4M to $15M+ for start-up ad tech and digital marketing agency by establishing new partnerships, adjusting approach to client services, restructuring and expanding engineering, developing digital media services and fine tuning recruitment efforts to build a strong team and company culture. Served as trusted advisor to President/Founder.• Directed day to day operations of rapidly growing company of 50+ employees to exceed company goals of $15M• Led and mentored 35+ employees across 5 cross-functional, high-performance teams delivering ad technology products and solutions, digital media services, client support and marketing.• Integrated effective business process improvements, decreasing costs by 50% and flow time by 25%• Played key role in defining pricing, bundling products for market, and monitoring 40% margin• Supervised expansion of media team and digital media solutions to exceeded yearly media revenue goals by 36%• Oversaw recruitment, hiring and onboarding of 25 new employees over 12 months; developed employee handbook, and established new employee evaluation method• Impacted company culture by creating interactive company outings and events, implementing ideas collected from employee review process and expanding outstanding performance awards

Secured relationships with key client decision makers at leading media companies within US and Canada resulting in company revenue growth of more than 100% over 24 months.Led and advised account team to upsell digital media and drive performance resulting in steady media revenue growth year over year - $1.5M to $6.5M over 3 years.Identified business development opportunities and collaborated to develop digital products and solutions.

Teamed with President to parlay ad tech into full suite of digital media services generating $1.5M in incremental revenue. Influenced product initiatives based on client needs and market trends. Managed Account team and implemented processes and procedures for efficiencies. Led business development efforts and cultivated client relationships with key accounts. Fostered internal relationships to create cohesion across departments, guiding teams to meet company goals.

Developed revenue generating relationships with Comcast, CBS, Univision, Tribune and other media companies and agencies.Directed client education and customer service while securing account retention across video and digital ad tech productsManaged client onboarding and upselling; led in-person and online presentations of products and services for sales and training during significant client base expansionContributed to concatenated voice-over project for automotive and real estate video solutionEmployee of the Year 2011

Space Girls is a design consulting company specializing in creating unique and imaginative environments for children.

Assistant to CEO, CFO and Legal Counsel;Coordinated Investor Relations initiatives and maintained investor database; Organized Board of Directors and executive meetings; Liaison and project manager for corporate initiatives

Westchester, Il, Us

Also held positions as Office Manager and Customer Relations Manager

Bs, Journalism

Education record