Prepared comprehensive weekly and monthly sales statements to track and monitor sales performance.Conducted ad-hoc studies to address specific sales queries and challenges.Coordinated with the production planning manager to ensure stock availability, communicated stock status to the sales team, and aligned the production plan with the sales and commercial strategy.Developed accurate sales forecasts leveraging data analytics, market demand insights, and commercial strategies.Defined and analyzed key performance indicators (KPIs) for the sales team, providing insights to optimize sales efforts and achieve targets.Managed marketing investments for the sales team, ensuring optimal allocation of resources.Prepared detailed statements analyzing the effectiveness and ROI of marketing campaigns, guiding future investment decisions.

Led the company's financial planning by forecasting the marketing budget, ensuring effective resource allocation, and aligning with the company's strategic goals.Managed and analyzed sales targeting to drive revenue growth, aligning sales objectives with the company's overall financial goals.Developed and monitored key performance indicators (KPIs) across all company departments to identify areas of opportunity and implement strategies that foster business growth and operational efficiency.

Led the development and execution of long-term and short-term production strategies, ensuring alignment with company goals and market demands.Directed the forecasting processes to predict product demand, optimizing inventory levels, and reducing stockouts or overstock scenarios.Refined forecasting accuracy using data analytics and industry trends, ensuring production schedules met market demands.Established, reviewed, and adjusted pricing strategies based on market research, competitive analysis, and internal cost structures.Collaborated with finance and sales teams to ensure price points aligned with profitability targets and market positioning.