Hasnaa Haddadi Email & Phone Number

Ville De Paris, Île-De-France, France

Projects Management :• Direct and manage the daily workflow and collaborate closely with a range of internal and external stakeholders and partners (Media, Content, Product Owners, industries R&D teams, Developers, UX/UI, etc.) to support a coordinated approach to project delivery and management of project dependencies.• Coordinate multiple projects and work in partnership with agencies, content and development teams.• Collaborate with Paid Media team on joint search strategy across paid and organic.• Build and deliver an SEO roadmap that reinforces our marketing and company goals for the website.• Optimize the SEO strategy according to global and local strategies by Product, Industry and initiative and manage the engagements to global and specific KPIs.• Monitor various KIPs (users, conversion, bounce rate, impressions, etc.).• Analyze the results and the impact of the various optimizations and share the results with the teams.• Serve as the SEO expert and advocate by hosting internal training sessions and onboarding all the new comers.Project monitoring in collaboration with the SEO agency and technical teams:• Audit and identify on-site optimizations areas for all websites (content, page structure, site structure, sitemaps, crawl, internal linking, editorial best practices, technical optimizations, etc.).• Perform keyword research and competitive analysis.• Deliver technical specifications and monitor the various implementations.• Guarantee daily optimizations of the contribution in the CMS in 11 languages (correction of 404 links, meta tags, URLs, sitemaps, indexation etc.).• Operational monitoring of the SEO agency: weekly, monthly and quarterly reviews, follow on projects deadlines, budget management, etc.

Blogs, Cloud and 3DEXPERIENCE websites management- Support customers in defining the vision and product strategy.- Unify the product vision and align stakeholders on a roadmap.- Collaborate with the internal and external teams involved (UX, business, data, SEO, translation, devs, etc.) and prioritize actions and tasks.- Manage the delivery of features: backlog management, formalization of tickets, management of the execution of sprints, etc.- Measure the performances and evaluate the success of the product to identify the points to optimize and detect new potential value.Website migration- Manage customer workshops and presentation of our web ecosystem.- Definition of the migration strategy, objectives, risks and opportunities.- Prepare the pre-migration: Validation of templates, content to migrate, structure, etc.,- SEO Analysis and recommendations for an optimized content on the website- Prioritize contribution actions, translation, data analysis, etc., Contribute the content.Semantic & Search project management:- Benchmark and analyze the positioning of the competition in SEA & SEO. - Deliver a matrix of keywords by category and by domain according to different selection criteria of more than 4500 Keywords- Content optimization for better SEA & SEO performance.- Measure, analyze and interpret the KPIs of each campaign and its Landing Pages.Animation of Dassault Systèmes’ digital ecosystem: Websites such as LaFondation, Careers, Products and Services …

Paris Area, France

Semantic & Search project management:- Workshop with different Stakeholders to identify, collect, specify and prioritize business needs.- Analyze the positioning of the competition in SEA & SEO. (Tool: Semrush, Screaming Frog, OnCrawl)- Delivery of a matrix of keywords by category and by domain according to different selection criteria.- Content optimization for better SEA & SEO performance.- Measure, analyze and interpret the KPIs of each campaign and its Landing Pages.- Project follow-up with the SEO agency and the media buying agency.Support for stakeholders in various fields:- Training of contributors on our CMS & CRM.- Integration of content on the sites of our web ecosystem (Typo3, Drupal and Wordpress).- Performance monitoring and optimization of Online campaigns - SEA (Facebook, LinkedIn, Youtube, Adwords, Outbrain, DBM).- QA: SEO, UX Design, integration (Cross Device), website, email templates.- Analytics & Reporting (WebmasterTool / Google Analytics / Google Data Studio).

Velizy-Villacoublay

Digital Project Manager - Dassault Systèmes -- Management of digital projects of the geo: Taking the team's Brief, gathering the needs and propose a digital strategy, Launch and optimization of locals sites, Set up, launch and follow-up of emailing campaigns, Management of amplification campaigns with the agency on Linkedin, Facebook, Outbrain, Twitter, Adwords... Webpage creation on Typo3 for the promotion of the different events. Website creation to support the sales with the help of an agency. Weekly reporting and KPIs analysis.

Pontault Combault

Brand communication management:- Graphic creation of the different communication supports (cartons, bags, posters, business cards ...)- Social Media managementManagement of the accounting and marketing of products on the CRM www.sageonline.fr- follow-up of orders, deliveries, payments, ....Production management:- Order raw materials, inventory tracking, follow-up of employees' schedules.

Pontault Combault

- Building the business plan (benchmark, project editing, ...).- Negotiation of contracts.- Search for banks financing.

Casablanca

- Event project management * Promotion of the event on display media and Adwords * Creation of the event website * Analytics of the performances and the conversions * Coordination of street marketing campaigns- Recording studio manager * Follow up on the studio schedule * commercialization of the studio's services * Supervising the budget of the studio- Coordination of video production- Performance monitoringhttp://www.onoff.ma/

Paris

- Promotion of artists and events organized by the agency.- Follow up on the singers performances.- Promotion of the agency and the events on the website and social media.www.danslaboite.fr

Casablanca

- Artist career development and management, * Contact different local event to present the artists. * Booking of the artists, * Creation of the artist's promotion assets. * Monitoring of booking services, * Follow up on the payment and the artists wallets - Promotion of the agency * Business management. * Support the agency to find more clients and prospects.

Casablanca

Manage a portfolio of local artists singers and dancers.Develop the artists career by:- Booking live performances including concerts, gigs, tours and TV shows,- Negotiating the contracts,- Working on their albums from the studio recording to its promotion (PR),- Follow on the video clip production of the songs.Launch of a directory that host all the venues in Morocco- Creation of the requirements specification book and UX recommendations to the creation of the website https://salles.ma/

Casablanca

- Graphic creations on In Design and Photoshop. - Follow-up of the printing chain from graphic design to customer delivery.

Casablanca

Suivi des commandes de goodies (briefs, commandes, impressions, livraisons)Création graphique des cadeaux d'entreprise...

Mba E-Business, Digital Marketing | E-Business | Sea & Seo Strategy

Fundamentals of digital marketing, SEO / SXO (SEO / UX) and web semantics, SEA (Google Adwords Certificateoin), influence and social media.

Mba Communication, Media And Event Planning, Étude De La Communication Et Des Médias

Communication strategy, Political communication, Internal communication and CSR, Writing techniques on and offline / Community management.

Bachelors Degree In Communication And Advertising, Advertising And Communication