Hasnae Serghini Email & Phone Number

Montreal, Qc, Ca

Montréal, Québec, Canada

[📢] Marketing and Communication Projects:- Strategic planning of 360° content of the marketing plan (B2B, B2C)- Management of partnerships with suppliers (creation of microsites, promotional catalogs, personalized newsletters)- Targeted development of editorial content for social media (Facebook, Instagram, LinkedIn, and Pinterest)- Creation of strategic dashboards for KPI analysis (Power BI)- Development of in-house brands: Mayrand CHEF, Cristelle, and Hortus- Management of corporate culture projects in coordination with HR (launching employee values and the Group’s new mission)- Enhancement of loyalty programs, affiliate marketing, and customer satisfaction initiatives- Management of in-house photo shoots and photo retouching (Adobe Photoshop/Lightroom)[👩🏽‍💻] E-commerce Projects:- Responsible for implementing a new transactional portal for B2B clients- Management of informational and transactional content for 4 brand websites- Comprehensive enrichment of online product catalogs via Optimizely – EPIserver backend (data integrity and SEO best practices)- Responsible for managing online orders and ERP data improvement projects (Dadhri, Business Central)- Integration of the online chat tool HeyDay/Hootsuite and internal training for customer service[🗯] Event and Public Relations Projects:- Coordination of brand events (Live radio, food trade shows, and sales fairs)- Management of thematic events in the 4 stores (store openings, birthday and seasonal contests)[🚀] Advertising Projects:- Coordination of promotional campaigns (weekly flyers/newsletters, flyers, press articles) across various media (radio, Flipp, Publisac, Meta-Facebook Ads)- Management of mass media advertising campaigns (Billboards and TV shows)

Montréal, Québec, Canada

Montréal, Québec, Canada

Montréal, Québec, Canada

📢 Analyze the client's needs in order to respond as efficiently as possible to his request🎉Coordinate events aimed at the development of agents as a member of the reconnaissance team🔊Listen to live calls from agents needing help in reaching their quantitative and qualitative goals👩🏽‍💻Train new liaison officers and ensure their integration into the telemarketing team✅ Ensure the coordination of marketing operations by following quality standards

Denver, Colorado, États-Unis

[📈] Manage international sales of natural brands (Nuun, RXBar, Probar, Acure) for MENA region[🚀]Review social media posts and confirm product labels translation for MENA region[📋] Export order management and logistic/regulatory paperwork for RXBar, Acure, Upton’s Naturals and Nuun[📑] Present and develop marketing plans for Unilever products (TRESemme, Breyers, St-Yves) in Morocco[📍] Attend industry trade shows such as the “SIAL” in Paris and the “Outdoor Retailer Show” in Denver to explore new markets,build portfolio, and secure new accounts[🔎] Develop competitive intelligence research and benchmarking for the Canadian market (LifeBuoy, Acure)

Greater Denver Area

[📈] Manage international sales of natural brands (Nuun, RXBar, Probar, Acure) for MENA region[🗯] Review social media posts and confirm product labels translation for MENA region[🗃] Export order management and logistic/regulatory paperwork for RXBar, Acure, Upton’s Naturals and Nuun[📉] Present and develop marketing plans for Unilever products (TRESemme, Breyers, St-Yves) in Morocco[📍] Attend industry trade shows such as the “SIAL” in Paris and the “Outdoor Retailer Show” in Denver to explore new markets,build portfolio, and secure new accounts[📑] Develop competitive intelligence research and benchmarking for the Canadian market (LifeBuoy, Acure)

Montreal, Canada Area

[🔎] Extensive Internet and article database searches[🗂] Organizing and filing the material found[📚]Reviewing the literature, designing interview guides and participating in data collection , as well as analyzing qualitative data (using NVIVO)[💡] Research topic – interests revolve around the role played by the reputation of places (countries, cities, etc.) in decision-making (country-of-origin effect, country image, place branding).

Paris Area, France

[📈]Maintains financial records for companies by analyzing balance sheets and generalledger accounts[📑] Reconciles general and subsidiary bank accounts by gathering and balancinginformation[🗂] Demonstrated ability to screen calls, manage calendars, and arrange meeting,travels and events

Istanbul, Turkey

[📂] Responsible of document controls and verifications[📊] Internal control evaluations[📈] Accounting analysis of balance sheet and income statement[🔖] Accomplishment of various Audit tasks such as reconciliations

Master'S Degree, International Marketing, 3.7

[📝] Master thesis- Selection of international distributors: A major challenge for export management companies in the organic food sector

Licence In Management Science And Technology, Economics, A

Bachelor Of Applied Science - Basc, International Business/Trade/Commerce, First Class Honours

Bachelor Of International Business Administration, International Business/Trade/Commerce, A

Activities and Societies: - Membre de l'association humanitaire "Sup De Cœur" et de l'association artistique "BDA" - Boursièr(e) pour le.