• Develop Public Relations strategy around key stakeholders encompassing Social, Electronic & Print media.• Liaise with senior bureaucracy at provincial/ federal levels and Chief Minister Secretariat.• Manage presence at key industry events/fairs.• Showcase key initiatives through optimal use of mass media.• Develop awareness/promotional material including newsletter, digital audio/video content.• Improve presence and traction on Social media (Facebook, Twitter, LinkedIn)• Manage relations with Electronic/Print Media for press releases, video packages, press conferences etc.• Liaise with Ad Agencies for Print/Electronic media Advertisements• Relationship building with private sector through partnering with entities like P@SHA.• Coordination with multilateral entities like World Bank, DFID.• Lead a province wide, globally recognized governance improvement program based on citizen feedback and advocate adoption with departments and senior government officials.• Consultancy to client government departments on social media management.• CSR (Advise management on workplace initiatives to improve inclusion & diversity).• Lead advocacy campaigns with government bodies and policy stakeholders.• Oversee Chief Secretary Punjab Social Media.• Build team capacity.• Financial Planning & Budgeting.

• Marketing of key products through sector events, direct engagements.• Lead a team of account managers /partners to manage a product portfolio of $30 million /annum ensuring revenue/market share/profitability targets.• Go-to-Market strategy formulation• Market research & analysis to identify key drivers and challenges and frame tailored marketing strategy.• Foster long term, win-win relationships with key internal /external stakeholders.• Business Process Improvement & coordination with the value chain to ensure best customer experience.• Develop/coach the human resources.• Coordinate with a multi-cultural team across the Shell International ecosystem.

Schneider Electric is a global energy management company that specializes in electricity distribution (switches, transformers) and process automation.• Lead a team of 10 partners.• Develop and implement marketing strategy for key sectors.• Organize events aimed at launching products, creating awareness and building brands.• Identify opportunities for integrated solutions involving cross-selling to improve profitability.• Partner development and performance management.• Cultivate long term relationships at the leadership level with customers in private & public sectors.

Corvit Networks is a leading provider of cutting edge solutions across the entire ICT spectrum to financial, educational, defence, telecom sectors in Pakistan.• Lead a functionally diverse team of around 100 across Pakistan.• Develop and implement strategy for operational management in line with organizational objectives.• Planning, forecasting and budgeting. Profit/Loss responsibility.• Drive the sales team to achieve the revenue targets.• Organize the HR department.• Build & sustain relationships with key clients/partners.

• New Business Development • Develop the legal/after sales framework.• Design & implement marketing initiatives to improve market awareness of company product and services.• Lead the partner network.• Improve customer experience and satisfaction • Build & Maintain strong relationships with existing and new customers.

- Lead a team of 28 franchisees/retail outlets generating revenue of $20 million/annum. - Identification of new franchisees & commissioning. - Design and implement marketing initiatives at the forecourt - Continuous improvement in customer service standards, business processes and safety at retail outlets. - Supervise franchisee & retail staff training in customer service, HSE, sales promotions & product knowledge. - Analyze market trends/competitors and develop strategies to improve customer traffic, sales. - Relationship building with government departments to facilitate franchisees.

• Sales of industrial lubricants to sectors like cement, textiles, power, sugar etc.• Develop new approaches to service delivery in partnership with the customer.• Build long term customer relationships for business retention and growth.• Develop & utilize an understanding knowledge of Key Account sector challenges, best practices and drivers