Revolutionizing Value Chains: Spearheading transformative initiatives, I've revamped our value chain, seamlessly connecting 30K+ vendors with a vast customer base of 40 million, resulting in a significant 30% uptick in app downloads.Innovative Delivery & Efficiency Drive: Pioneering an inventive delivery model guided by retailer insights, we onboarded thousands of vendors, engaging millions of customers. This initiative added a substantial 10% to our annual business revenue while optimizing operational efficiency, slashing order rejections from 40% to below 10%.User-Centric UI Transformation: Harnessing user insights, we overhauled the user interface, incorporating gamification elements and dynamically highlighting top brands and deals. This transformation led to an outstanding 70% surge in in-app engagement and created in-app real estate, unlocking new avenues for incremental revenue streams.Strategic Collaborations & Partnerships: Through strategic alliances with organizations like Airsial, Bahria Town, Trax Logistics, Ascendent, TPL Maps, HBL, VISA, and UPI, we realized a notable 25% daily scan increase. These collaborations yielded significant benefits, including user discounts, a 50% order volume increase, and an improved payment ratio.Team Leadership Impact: Leading a team of 70+ professionals and department heads from Alliances and Marketing, we achieved a remarkable 30% growth in merchant partnerships, overall 100% more scans, and an exceptional 400% surge in subscriptions. This ultimately translated into a 4X revenue increase.Innovative Platform Enhancements: Among our initiatives, we introduced geo-fencing, dynamic delivery options, and Food Delivery SDK integration with MNOs and Bank Partners.Impactful Marketing Strategies: My team and I orchestrated impactful marketing strategies, leveraging TV, digital, in-store, PR, and strategic partnerships, culminating in an impressive 52% increase in Daily Active Users (DAU)

Strategic Sales Leadership and Growth Achievement: Orchestrated sales initiatives across a diverse territory spanning from Gujrat to the Khyber Pass, consistently delivering remarkable growth and setting record-breaking benchmarks. Notable achievements encompassed the establishment of experiential tourist-focused stations in collaboration with government authorities, a triumph in team morale enhancement, the implementation of streamlined operational efficiencies, and the initiation of a digital transformation journey. These efforts collectively contributed to a staggering 50% volume growth in the first half of 2021.Agile Distribution Transformation: Pioneered cost-effective agile distribution strategies in the challenging terrain of KPK Swat Valley, resulting in a remarkable doubling of volume within a single year.Cross-Category Synergies and Award-Winning Campaigns: Led highly successful cross-category collaborations and orchestrated award-winning Out of Home (OOH) campaigns in the tourism hotspots of Northern Pakistan, catalyzing exceptional regional growth.

Efficiently oversaw sales and distribution operations for 3,000+ retail outlets and spearheaded the region's season starter campaign, ensuring a dynamic start and continuous momentum throughout the year.

Instrumental in delivering a remarkable 90% ITO contribution in 2019 through resource optimization, including 20% more freezers and secondary distribution vehicles. Collaborated seamlessly with Telenor to lead an innovative IoT solution for freezer tracking, enhancing operational visibility and control. Spearheaded a comprehensive secondary sales business model overhaul, ensuring end-to-end profitability across the value chain by expanding distribution, optimizing coverage areas, and emphasizing route-wise profitability monitoring for both Unilever and Distribution Partners, rather than evaluating Distributor ROI as a whole.Drove operational agility through multifaceted initiatives, including geo-strategic field force restructuring, implementing a Low-Cost Distribution Model (LCBM), precise digital route optimization with Locus, cutting-edge B2B model development, and strategic cost-saving interventions.Pioneered the groundbreaking eRTM (Electronic Route to Market) model for Ice-cream, revolutionizing distribution channels. Conceptualized and executed a pioneering ecommerce Pick-up Points (PuP) model in collaboration with Foodpanda and CareemNOW, developing the first-ever local delivery bag to sustain temperature for over 1 hour. This achievement positioned it as a model sought by global developed markets.Led comprehensive digital transformation and E-commerce training programs across all regions, equipping teams with the latest industry insights. Notably, orchestrated a highly successful campaign with Careem, resulting in an astonishing 1,400 orders within just three days.Received the highest standard awards in the Unilever world: the Compass Award for Setting up E-commerce for the ice-cream business in 2019, and the Unilever Hero Award 2019 for innovating 15-minute ice cream home delivery, creating a unique model.

Crafted and spearheaded the successful launch of Cornetto Hazelnut, surpassing volume targets by an impressive 11%. Led the comprehensive planning and execution of the Cornetto Pop Rock platform from inception to completion. This initiative contributed to an 80 basis point increase in Top of Mind (ToM) metrics during 2017.Designed and executed a holistic digital media strategy to establish Cornetto Pop Rock as a prominent platform on YouTube. This strategic approach led to a remarkable 60% year-on-year increase in Video Through Rate (VTR), showcasing significant growth and engagement within the online audience.

As a Management Trainee, I excelled in three pivotal roles:Assistant Brand Manager - Cornetto: Spearheaded impactful marketing campaigns, orchestrated the triumphant launch of Cornetto Hazelnut (surpassing volume targets by 11%), and drove digital engagement with an impressive 80bps ToM boost.Assistant Channel Manager - E-commerce: Innovated the groundbreaking eCommerce distributor model, generating over PKR 100Mn in incremental sales. Orchestrated a remarkable PKR 2.8Mn in sales during Daraz Black Friday.Territory Manager - South: Managed the largest Ice-Cream distributor in Karachi, achieving robust double-digit growth. Expanded the market asset base by a substantial 20%, resulting in a remarkable incremental turnover of PKR 62Mn. Cultivated strategic partnerships with key food establishments for in-store product placement and outdoor hoardings.

As Assistant Channel Manager for E-commerce, I spearheaded groundbreaking initiatives in the digital landscape:I initiated the first-ever eCommerce distributor model, resulting in over PKR 100 million of incremental sales. My strategic partnership with Daraz for their Black Friday event tripled our sales targets, showcasing my ability to drive successful collaborations.I also took charge of enhancing user experiences. Through comprehensive 360-degree research, I optimized Daraz and Tazamart's UI, boosting user engagement. Collaborating effectively with brand teams, I reshaped promotions, moving away from flat discounts to ensure profitability.Furthermore, I meticulously planned the 2017 activity calendar, fostering synergy among diverse stakeholders like brand teams, logistics, and field sales teams. In addition, I led the transformation of online product displays to Hero Images, ensuring uniform product representation

Strategic Sales Leadership: Guided the business planning and sales strategy resulting in monthly sales surpassing PKR 10 million.Team Management: Oversaw a dynamic sales team comprising Regional Sales Managers and Business Development Executives.Business Growth and Innovation: Drove rapid business expansion through new product introductions, vendor partnerships, and innovative solutions, propelling us to become Pakistan's fastest-growing daily deals website.

Managed and lead a team of 5 BDEs to develop innovative & relevant sales strategy for the area

Top performer by achieving highest number of deals and consequent revenue streams (monthly and quarterly)

Teaching Business Studies to O/A Level Students.

Spearheaded a critical project focused on assessing the feasibility of local PVC Resin production. Led in-depth market analysis, financial modeling, and feasibility studies to provide valuable insights for strategic decision-making.