Major Responsibilities: • Leading the Country’s Sales Activities of Building Automation System (Building Management Systems, Lighting Control System, Guest Room Management System, Access Control System, and Central Battery System.• Leading the Pre-sales, Sales, and Technical support team to assure alignment of team efforts with the strategic organization objectives as well as the related monthly, quarterly and yearly KPIs. • Leading EcoXpert program (Schneider Electric Channels program) in KSA for all partners.• Craft the organization's strategies and plans targeting to excel sales through collaboration and partnerships with related stakeholders to ensure sustained and diversified business growth.• Oversee and lead the blended offering scheme through transactional business and direct services offering to the selected end-users.• Orchestrate the team efforts to assure profitable sales transactions as well as maintaining a healthy account receivables status for the generated business.• Craft short and mid-term sales and marketing strategic plans resonated with the overall organization vision, top priorities, ambition, and main objectives. • Responsible for Business Strategies, related to go-to-market strategies, Partner Development, and localized offer positioning. while maintaining accurate reporting and dashboards for forecast on the Salesforce platform.• Identifying key business opportunities and targeting the potential mega projects in different market segments (Hospitality, Education, Health Care, F&B, and O&G).

• Led the sales force in eastern region for Building Automation System.• Build up partnership ship agreements in the eastern region.• Developed and strengthened SE position in Oil and Gas Sector with ARAMCO and RCJY.• Secured main strategic projects in eastern region that entailed complete offering of SE solutions.• Build up a strategic agreement with major contractors of SE comprehensive solutions offering. • Reported monthly, quarterly, and yearly sales reports to the management.• Developed and reporting sales forecasts and other sales performance reports.• Monitored the business targets and achievements along with identifying corrective action if any.

• Managed and supervised the marketing and application team to achieve major business objectives and KPIs • Reviewed and assured quality of the prepared products/solutions positioning in Saudi market• Managed and evaluated new launched solutions and products in the country• Developed short and mid-term business plans • Prepared all solutions marketing tools to ensure covering business requirements• Assured preparation of a adaptable and competitive price list according to the solutions market positioning considering profitable local and global margin • Reported monthly, quarterly and yearly marketing and business review to the management• Monitored the business targets and achievements along with identifying corrective action –if any

• Projects follow up with partners to assure optimum set up, commissioning and operation of the installed system• Prepared feasibility studies to create opportunity to pull through lighting control solution in existing and new buildings • Worked closely with consultants to prescribe the lighting control solution within the design phase • Preparation and submission of the design, BOQ, and pricing of the proposed system with accordance to the RFQ• Supported sales team and partners to secure projects through technical and financial aspects

• Responsible for generating sales for home automation and smart solution in commercial and residential sector. • Design and implementation of SMART Technology which including KNX/EIB system, heating and ventilation control system as well as Security System• Writing the software (Control Algorithm) to achieve the optimum condition in the building and connecting different controller to the network communication with central station.