As a seasoned product marketing professional, I am driven by a passion for delivering market-leading growth through strategic, data-driven marketing initiatives. My expertise lies in shaping and executing go-to-market (GTM) strategies that not only introduce products to the market but also ensure they are positioned for sustainable success. With a deep understanding of the SaaS industry and a keen eye for market trends, I excel at translating complex technical features into compelling value propositions that resonate with diverse audiences.In my work, I emphasize a holistic approach to product marketing, aligning cross-functional teams with a shared vision. From conducting in-depth market analysis to positioning products for optimal differentiation, I lead every stage of the product lifecycle with precision. I am adept at building and scaling integrated marketing campaigns that not only boost customer acquisition but also drive engagement and long-term retention.I am especially focused on leveraging performance marketing, user insights, and customer feedback loops to continuously refine messaging, optimize customer journeys, and ensure that every product is meeting its maximum market potential. My efforts are always geared toward building brand authority, ensuring that products are not just launched, but launched with purpose and precision.My passion for product marketing is coupled with a belief in the power of digital transformation, and I remain committed to helping SaaS companies disrupt their markets and achieve measurable growth.I also founded NEOVERSE Technologies, where we focus on providing comprehensive product marketing solutions to drive meaningful impact for SaaS businesses.
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Founder And CeoNeoverse TechnologiesLahore, Pk -
Founder & CeoNeoverse Technologies Jan 2024 - PresentLed team for website development, copywriting content and ensuring a successful launch with high engagement. Conducted targeted digital outreach on LinkedIn and through InMail, resulting in several leads.Created USPs, corporate profile deck, formulated a business plan, and executed a content strategy including ad & web copy, articles, blogs and social media content.Successfully delivered 5+ projects in Q1 & Q2 2024. Implemented CRM on Zoho and project management on ClickUp for effective client management and project execution.Managed a team of 10+ members, all ranging from developers and UI/UX designers to content writers and marketing specialists.
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Digital Marketing ManagerAabshar Jul 2023 - PresentLahore, Punjab, PakistanLeveraged demographic segmentation on Meta to reach water-scarce regions in Pakistan. Achieved a 10x increase in social media engagement, driving record-breaking sales.Designed and implemented campaigns on LinkedIn to raise awareness and generate leads within MNCs. Successfully converted leads, resulting in substantial orders for Aabshar.Established partnerships with influential social media figures and MNCs, aligning with their CSR and SDGs. These efforts contributed to environmental and social impact, saving over 4.3 billion liters of water. This resulted in Aabshar featuring in McKinsey & Company. -
Marketing ExecutiveNetsol Technologies Inc. Sep 2021 - Jul 2023Played a pivotal role in the successful marketing of cloud-based solutions, including Flex, Hubex, Appex Now, and other SaaS offerings.Developed comprehensive marketing plans, content strategies, and executed successful campaigns to drive product awareness, generate leads, and increase customer engagement.Collaborated with cross-functional teams, including developers and designers, to ensure seamless website functionality, optimal user experience, and attractive UI/UX design.Leveraged social media platforms, particularly LinkedIn, to run awareness campaigns, build brand presence, and generate leads within the target audience.Utilized email marketing platforms like Mailchimp to design and execute effective email campaigns, resulting in increased customer engagement and conversion rates.Worked closely with Product Owners to align product propositions with target market needs, contributing to successful business showcases and sales enablement.Conducted and managed international in-person events and online webinars to educate customers, enhance product knowledge, and drive adoption.Demonstrated exceptional content writing skills by producing high-quality articles, blogs, and website content across multiple domains, incorporating SEO best practices to improve organic visibility. -
Lead Digital Media AssociateOrb Reality Sep 2020 - Apr 2021Washington, District Of Columbia, United StatesAs a Lead Digital Media Associate at Orb Reality, I was responsible for developing a software solution that improved the workflow of the video editing team. This involved using JavaScript, via Visual Studio, to create scripts that enabled automation and customization within Adobe Premiere Pro. By implementing these scripts, we were able to streamline our editing process, resulting in increased productivity and improved efficiency.In addition to software development, I also played a key role in the production of video content. This involved working with a team to film performers at different locations using GoPros and DSLRs. I then utilized my advanced video editing skills to edit the footage using Adobe Premiere Pro and Adobe Photoshop.One notable project that I worked on during my time at Orb Reality was exploring and training myself on a Premiere Pro plug-in called Twixtor. This powerful tool allows for advanced frame rate conversion and time remapping, resulting in stunning slow-motion and time-lapse effects. By mastering this plugin, I was able to add a new dimension of creativity to our video content.As a Digital Media Associate, I was responsible for overseeing the creation, editing, and delivery of various forms of digital media, including video, audio, and graphics. This involved collaborating with team members to conceptualize and storyboard new ideas, as well as executing on those ideas through hands-on production and editing work. Additionally, I helped to maintain and organize our digital media library, ensuring that assets were easily accessible to the rest of the team. -
Senior Video Production AssistantDrew University Aug 2018 - Jun 2020Madison, New JerseyAs the Senior Video Production Assistant at Drew University, I was responsible for overseeing and executing all aspects of the university's video production needs. I took on a leadership role in directing, filming, and editing various projects, including event coverage, promotional videos, and the annual holiday video.My expertise in video production software, including Adobe Premiere Pro and After Effects, allowed me to create engaging and visually stunning content. I also assisted in managing Drew University's social media channels, leveraging my knowledge of social media best practices to increase engagement and promote the university's brand.As part of my responsibilities, I conducted in-person interviews with students, faculty, and staff during the annual Day of Scholars event, skillfully capturing their stories and experiences on camera. I also leveraged my marketing skills to create videos that effectively communicated the university's brand and message to its target audience. I ensured that all videos were aligned with the university's overall marketing strategy, including messaging, tone, and branding.Additionally, I monitored and analyzed social media metrics to track the performance of the videos and made recommendations for future content based on the data. By integrating my marketing expertise into my video production role, I was able to contribute to the university's overall marketing efforts and achieve greater impact and engagement on social media platforms.Overall, my role as Senior Video Production Assistant allowed me to leverage my passion for video production and storytelling while developing valuable leadership and technical skills. -
Media Education Production InternNyc Department Of Parks & Recreation Jul 2019 - Aug 2019Brooklyn, New YorkDuring my internship, I had the opportunity to educate and train students the fundamental principles of video production, as well as the effective use of Adobe Premiere Pro and Adobe Photoshop software. As part of my responsibilities, I was responsible for directing, filming and recording various events and photo sessions. To enhance the quality of these productions, I employed advanced techniques such as Green Screen to ensure that the resulting images and videos were of the highest quality.Furthermore, I demonstrated my proficiency in video and photo editing by utilizing Adobe Premiere Pro and Adobe Photoshop to craft compelling and engaging content. Additionally, I collaborated with my team to help promote upcoming events, leveraging my creative and technical skills to produce visually stunning and effective promotional materials.One of the highlights of my internship was the opportunity to conduct and film an in-person interview with renowned actress Aisha Hinds. I took full ownership of the production, from scripting and planning to execution and editing, resulting in a highly successful and well-received interview that showcased my creativity and technical abilities. -
It InternSkif Enterprises Private Limited Jul 2016 - Aug 2016Lahore, Pakistan• Troubleshoot hardware and software related issue• Ran software updates and backups.
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Marketing InternBurj Al Saeed Jun 2015 - Aug 2015Lahore, Pakistan• Assisted with designing brochures on Adobe Photoshop. • Created PowerPoint presentations for different events.• Printing, copying, filing and other administrative tasks.
Hassan Saeed Education Details
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Media And Communications & Computer Science
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Information Technology -
SicasIct
Frequently Asked Questions about Hassan Saeed
What company does Hassan Saeed work for?
Hassan Saeed works for Neoverse Technologies
What is Hassan Saeed's role at the current company?
Hassan Saeed's current role is Founder and CEO.
What schools did Hassan Saeed attend?
Hassan Saeed attended Drew University, School Of International Studies In Sciences And Arts (Sisa), Sicas.
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Hassan Saeed
Karāchi -
Hassan Saeed
Business Development | Project Management | Relationship Building | Customer Support | Sales | B2B |B2C | Career Advisory |Karachi Division -
Hassan Saeed
Business Development Manager | Business Analyst | Communication & Stakeholder Management | Lead Generation | Team Leadership | Staff Augmentation | Tailored Managed Services SolutionsLahore1gmail.com -
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