• Lead the Marketing Communications department Africa region, strategically driving brandrepresentation and market presence on an international scale.• Handling cross-functional collaboration to align communication strategies with overarchingbusiness objectives, fostering relationships with key stakeholders across AFR countries.• Streamline communication channels, elevating brand awareness. Implemented teamrestructuring for increased efficiency and effectiveness, establishing a clear autonomyframework within a collaborative work environment.

• Spearheading the oversight of Bosch's Mobility Aftermarket Marketing Communications department with a focus on international alignment. • Pioneering the establishment of innovative communication channels to elevate brand visibility and cultivate a diverse array of sales opportunities.• Leading the efforts for the team’s hiring as well as role changes to optimize the hierarchy with the business needs.

• Manage Automotive Aftermarket product groups (Filters & Wiper Blades) for Africa countries, overseeing all aspects of the 5Ps. • Drive the development of portfolios through tailored marketing plans, sales initiatives, and activities via collaboration with business units to enhance product offerings.• Handle profitability and price positioning, ensuring competitiveness and alignment with global guidelines by optimizing product representation to various stakeholders.• Advance product launch strategies in collaboration with communications and sales teams, initiating product spotlights for each country with a global communication strategy.

• Drive product planning for all MG brand models, achieving top brand status in the competitive Chinese market through strategic pricing, customer engagement, and enhanced brand positioning.• Incorporated customer insights into communication schemes, introduced real test drives, and optimized service center bundles, resulting in increased brand awareness and familiarity.• Played a key role in launching and introducing the MG brand to the Egyptian market with a unique focus on English language initiatives, contributing to the brand's successful entry and recognition in the region.

- Collaborate with local and global product planning team members to ensure core product competitiveness is achieved within cost & time constraints.- Implementing studies and analysis to the local market so as to be able to support the process of introducing of new models.- Contribution for short & long terms product plan, maintain product coverage and enhance existing products.- Produce vehicle grade walks that achieve VIVA targets, cross-portfolio component adoption plans, brand consistency, and profit objectives- Conducting extensive market & competitors researches and benchmarking in order to establish product strategy, market pricing, sales volume estimation, and marketing content.- Perform detailed quantitative analysis independently in order to understand and quantify the needs of our target customers - Develop effective and compelling business cases that include product concepts, powertrain, vehicle pricing and volume image, as well as product spec/feature.- Conduct market research analysis for customer understanding and competitors’ breakdown (SWOT) analysis in order to achieve optimum price (MSRP/TP) setting

• Lead regional brand strategy and trainings to enhance brand image and awareness.• Manage ATL advertisement across Digital, Radio, and TV channels. • Execute comprehensive communications strategy, including successful initiatives like the Nissan GT Academy, resulting in significant brand buzz and social media reach.• Plan and execute all BTL activities, create marketing materials, and collaborate with agencies for market insights. Also, manage internal communications across the region.

• Develop marketing communications campaigns.• Responsible for all BTL activities • Identify, develop and execute communications strategy for key media contacts and customer references.• Create marketing and promotional materials, both print and electronic.• Work with advertisers for timely and useable ad submissions, as well as develop briefing materials.• Work with managers and business units to determine event budget and manage expenses to that budget.• Promote products and services through public relations initiatives.• Assist in content development to ensure consistency of message in internal and external communications; e.g. internet, brochures, advertising, and press activities.• Maintain dashboard of projects, ROI, KPI and other metrics regarding project impacts.

• Develop product positioning and messaging that differentiates Toyota’s product with market competitors.• Plan the launch of new products, releases and manage the cross-functional implementation of the plan• Communicate with the value proposition of the products to the sales team and develop sales tools that support the selling process of the products

• Categorize media plan, arrange marketing campaigns, generate ideas for ads, and study all cars specifications.• Gather the necessary information through detailed marketing researches to be used in the planning and implementation of the communication activities.• Create weekly market monitoring report for any changes in the automotive field.• Managed the design and the data of all Toyota cars' Brochures.• Evaluate competitors’ activities and secure timely and consistent source of information and data.• Analyze market trends, customer profiles and customer needs.• Develop incentive campaign in coordination with the Product Planning Team.• Create and execute marketing campaigns (B2B marketing and customer segmentation).• Prepare a monthly report for the AMIC, price tracking, and showroom traffic log.• Brief, evaluate and follow up with the agencies about the needed advertising campaigns.

Positioned in fracturing section, as a trainee on all fracturing equipments and machines.