•Working on a portfolio of various brands in the Consumer Health division devising and executing strategies for on ground and digital marketing campaigns and product off-take.•Collaboration with internal and external stakeholders to develop and manage brand(s) growth.•Led the planning and execution to establish Berocca as the official energy partner of Quetta Gladiators for the 5th edition of the Pakistan Super League.

• Tasked with looking after the availability and activation of the new CSD brand, “ROAR” in collaboration with the sales team.• Worked on PSL Sprite Launch and Fanta Blitz. Executing and monitoring the BTL activations for the campaigns.

Tree House is a Pakistani owned and operated brand. Launched in 2017, the company offers premium quality, safe and innovative skin care products.https://www.facebook.com/treehousepakistan/https://instagram.com/treehouse.pk?igshid=wrjj4n5vqthx

• Assigned the job to develop an incentive based program for car dealers to promote Carient sales. • Worked on improving the digital marketing strategy for Carient in liaison with the agency.

•Co-ordinated with the Administration for planning and implementation of various projects around the city.•Performed weekly reviews of the Ramadan distribution campaign.