After five years of thriving in the world of freelancing, where I honed my skills and navigated the ever-evolving landscape of customer relationship management, digital marketing, and web and app development, I felt an undeniable urge to take the leap and build something of my own. This journey began with a vision—one rooted in the passion and expertise I’d developed over the years.With a deep understanding of the intricacies of CRM systems and a knack for crafting compelling digital marketing strategies, I launched Willow Ventures. My goal was clear: to create a company that would not only address the diverse needs of businesses but also empower them to excel in an increasingly digital world.At Willow Ventures, we specialize in delivering comprehensive solutions in customer relationship management, seamlessly integrating digital marketing strategies, and developing cutting-edge web and Android applications. Each project we undertake is driven by a commitment to innovation and excellence, aiming to enhance our clients' operational efficiency and market presence.As I reflect on this new chapter, I am excited by the potential to make a significant impact. The transition from freelancing to founding a company has been both challenging and exhilarating, and I am eager to continue pushing boundaries, crafting transformative solutions, and helping businesses achieve their goals in an ever-connected world.WILLOW VENTURES Pvt.ltd"Empowering Growth, Crafting Success"

As a Social Media Marketing Manager, I am responsible for crafting and executing strategies to enhance brand presence across platforms like Instagram, Facebook, and LinkedIn. I create and manage engaging content, run targeted ad campaigns, and interact with the online community to boost brand visibility and engagement. My role also involves monitoring social media trends, analyzing performance metrics, and refining strategies to achieve business objectives.Beyond content creation and community management, I collaborate with various teams to ensure cohesive brand messaging across all channels. I track and report on key performance indicators (KPIs) to measure campaign success and provide insights for future initiatives. This position is crucial for driving growth and building a strong, engaged online community.

Social Media Marketer | Brand Strategist | Creative Storyteller📍 Northern Upholstery LTDI'm a dedicated social media marketer, crafting compelling narratives and strategic campaigns that bring brands to life. With a focus on innovation and engagement, I'm excited to be a part of the teams at Northern Upholstery Ltd and Custom Bed Company.About Me:Driven by a passion for digital storytelling, I thrive in the dynamic world of social media marketing. My journey has led me to Northern Upholstery Ltd and Custom Bed Company, where I've channeled my creativity and strategic insights to elevate brand visibility and connect with audiences on a meaningful level.Key Contributions:- Curated and executed impactful social media strategies that have amplified brand awareness and engagement for both Northern Upholstery Ltd and Custom Bed Company.- Leveraged a mix of content formats, from captivating visuals to engaging videos, to capture the essence of each brand and foster authentic connections.- Collaborated cross-functionally to align social media initiatives with business goals, resulting in increased website traffic, lead generation, and conversion rates.Creative Approach:I believe in the power of creative storytelling to drive results:- Conceptualized and executed innovative campaigns that resonate with the unique value propositions of each brand, leading to heightened brand loyalty and customer advocacy.- Integrated AI-driven insights to optimize content performance and refine audience targeting, ensuring every post delivers maximum impact.custombedco.comnorthernupholstery.co.uk

Over the years I was mainly responsible for:1. Supervising the team leaders and Community/Social Mobilizers and community based groups activities at grass root level.2. Preparation of Annual Budget keeping in view all the sectors requirements of the organization.3. To maintain the ledger reflecting Income & Expenditures.4. Conducting individual sessions with parents and community leaders in order to increase enrolment in primary education, especially promoting girl child education in rural areas5. Interviewing vulnerable individuals and groups to assess their current situation in order to determine the types of services required.6. Arranging counselling therapy and other related sessions for the individuals with learning disabilities to develop their skills to deal with and resolve their issues.7. Keeping in touch with other health & welfare service players, boards & funding groups to discuss the suitable domains of health & welfare service cooperation & management.8. Launched a comprehensive campaign of Clean & Green Punjab focusing Tree Plantation in Gujranwala.9. Conducting and delivering different workshops and meetings for the general public to increase their knowledge.10. Facilitating the selection, management, & training of the employees and volunteers.