- Created data-driven Retention Marketing Strategies for 8 & 9-figure D2C eCom brands to uplift repeat purchase rates by 67% on average.- Reduced subscription churn for brands in the Health, Wellness, and Supplement brands by 76% through Recharge and Skio.- Carried out A/B testing to boost sign-up form submission rates by 123%, increase open rates by 33%, click rates by 25%, and placed order rates by over 100%.- Worked with a group of project managers, copywriters, graphic designers, Klaviyo engineers, and additional team members to ensure a smooth production process of Emails, SMS, and Direct Mail postcards.- Created extensive weekly customized reports for clients based on specific needs to show KPIs that are relevant to the brand's goals.- Led weekly and monthly client calls to share important insights related to performance + plan out in advance the Email/SMS campaigns & flows for the coming months.- Used additional software such as Blackcrow, Elevar, Littledata, Postpilot, Wonderment, Yotpo, Judge.me, and more to provide an even better customer experience.

- Built aesthetic Email templates within Klaviyo & prevented them from clipping by using a hybrid system of images and native Klaviyo blocks.- Ensured optimal deliverability by setting up a Dedicated Sending Domain and DMARC according to new Google & Yahoo Sender requirements.- Increased open rates from 4% to 60% by implementing best practices around deliverability.- Provided suggestions on how to minimize email weight to prevent clipping.

• Developed and executed an overall account strategy for Email and SMS• Improved Open Rates by up to 50%, Click Rates by up to 27%, CTR by up to 10% and Placed Order rates by up to 7% across a variety of client• Generated over $3M in revenue - just through Email and SMS across 6 clients - averaging at 25-40% of Revenue generated through Klaviyo• Created monthly Promo Calendars in collaboration with the client on call• Managed creative team to ensure their production, development, and on-the-jobfulfillment• Reviewed the creative team’s performance to identify challenges and opportunities for growth• Created SOPs as needed to promote efficiency in the team and advance work production• Monitored account performance and pivoted strategy based on data and client needs- Served as client's main point of contact for Promo Calendar Planning Calls, KPI Reviewcalls, general troubleshooting etc. making sure all queries were addressed on time• Stay up-to-date and involved with the evolution of the brands’ offerings, messaging andgoals

- Audited 20+ Klaviyo accounts and converted 9 clients from my audits.- Performed detailed audits covering areas including but not limited to campaigns, flows, deliverability, segmentation, strategy, ROI, and billing.- Helped client setups on different apps including Loyalty Lion, LittleData, BlackCrow, Elevar, YOTPO, Judge.me, LOOX, Okendo & more.- Helped Q/A all Flow setups and established campaign segmentation strategies for maximum engagement while preserving deliverability metrics.-Performed A/B tests on sign-up forms to increase form submission rates by 39%, which in turn boosted sign-ups and consequently revenue from the Welcome Flow.

• Expanded customer base by successfully emailing prospects to enhance conversion rates.• Measured marketing, advertising and communications program performance and developed strategy.• Executed successful product introductions by coordinating actions with social media, public relations and other internal teams.• Drafted reports and presentations to illustrate research findings.

• Identified loopholes in Email Marketing Flows inside Klaviyo for various clients• Helped Social Enviro handle 3 different clients in the Sports, Nutrition, and Apparel niches• Developed various strategies to boost open rates upwards of 70%, click rates upwards of 1.5%, and placed order rates upwards of 0.1% within flows through a series of A/B tests tests• Created specific promo calendars as per clients' requirements, accounting for any special occasions, discounts, deals, and promotions• Wrote, designed, and set up campaigns inside Klaviyo• Carried out effective segmentation of the active profiles and suppressed any inactive profiles through a sunset flow with the aim of reducing the client's ESP bill and thus, increasing ROAS• Generated up to 38% of revenue from Klaviyo for all clients (amounting to more than $50K a month for some clients)• Conducted KPI Review calls with the clients once per month, reviewing all flow and campaign performance as well as answering any questions related to revenue generated and strategies in place• Monitored submit rate of Sign Up forms and A/B tested different variations until a single variation was found that outperformed the others• Used Notion and Asana for the purpose of reporting and project management

• Created tasks in ASANA to plan out monthly targets and goals- Creating Monthly Marketing Calendars For My Clients• Identified the appropriate portions for email distribution.• Developed and enhanced Klaviyo flows that did not fulfill KPIs.• Developed and enhanced Attentive Journeys with a low CTR.• Developed fundamental HERO image layouts with Canva.• Lottery Flow, Octaine Quiz Flow, etc., were among the innovative engagement-boosting concepts conceived.• Communicated with clientele to gain approvals and verify that everything is consistent with the image and tone of the brand.

• Identified loopholes in Email Marketing Flows inside Klaviyo• Developed various strategies to boost open rates upwards of 70%, click rates upwards of 1.5%, and placed order rates upwards of 0.1% within flows through a series of A/B tests tests• Created specific promo calendars as per clients' requirements, accounting for any special occasions, discounts, deals, and promotions• Wrote, designed, and set up campaigns inside Klaviyo and Firepush • Carried out effective segmentation of the active profiles and suppressed any inactive profiles through a sunset flow with the aim of reducing the client's ESP bill and thus, increasing ROAS• Generated up to 47% of revenue from Klaviyo for all clients (amounting to more than $100K a month per store)• Conducted KPI Review calls with the clients once per month, reviewing all flow and campaign performance as well as answering any questions related to revenue generated and strategies in place• Monitored submit rate of Sign Up forms and A/B tested different variations until a single variation was found that outperformed the others• Edited website pages in Zipify to create sale landing pages, and handled coupon code creation within Shopify for sales• Helped ROAS Marketing handle 4 different clients in the Health & Wellness, Food and Clothing niche

As a high-level account manager, I was responsible for onboarding new clients and giving existing clients a smooth experience while working with the agency. My responsibilities included:• Creating Onboarding Summary documents after reviewing client questionnaires• Coming up with campaign ideas for Email Campaigns• Setting up monthly promo calendars• Strategizing emails for Flows that need implementation• Communicating with admin, copywriters, and graphic designers to deliver top-notch results• Weekly reporting to the Customer Success Manager• Ensuring KPI's were met with high Open Rates, Click Through Rates, and Placed Order RatesI was also responsible for day-to-day communication with the client, making sure all their needs were met and they had no questions left unanswered.

• Managed copy review and editing through careful guidance and oversight of production.• Conducted research to obtain factual information and authentic detail using newspaper accounts, diaries, and interviews.• Followed trends in industry and target genre to capitalize on emerging trends.• Formatted works correctly to meet publishing guidelines and reduce rejections.

• Posted useful, creative, and timely content on social media, blogs, and websites.• Monitored website and social media traffic.• Utilized well-developed social listening skills to craft valuable original content.• Reviewed analytics reports measuring the success of campaigns.