Hasulie Dias Abeyesinghe Email and Phone Number
A Corporate Communications Manager with over 9 years of experience, recognized for transforming brand presence and increasing visibility. I bring a unique blend of digital marketing expertise, strategic communication planning, stakeholder engagement, and operational leadership to each project.Career Highlights As the co-founder and marketing lead of TOFO, I scaled an intimates brand from a small e-commerce venture to a physical retail network, achieving a 3X revenue increase in 2023 through strategic partnerships and e-commerce optimization. In my corporate role at T&FG, I developed and implemented comprehensive communication frameworks for over 8,000 employees, enhancing overall communication processes, ensuring brand compliance, and fostering knowledge transfers. Key Competencies:• Strategic Communication: Developed and led communication strategies that elevated brand presence.• Digital Marketing: Drove 3x revenue growth for TOFO by expanding digital campaigns, content creation for social media, refining SEO, and launching a new website optimized for customer experience.• Brand Management: Established branding pillars and standards across corporate entities, partnering with compliance teams to uphold sustainable and ethical practices.• Integrated Marketing Communications: Implemented cohesive marketing strategies to enhance brand consistency and reach.• Public Relations & Event Management: Successfully managed public relations efforts and organized events that strengthened brand presence.• Crisis Communication: Managed COVID-19 communication strategy, safeguarding 8,000+ employees and facilitating remote and on-site continuity of production.• Cross-Functional Collaboration: Founded a corporate academy for cross-functional knowledge transfer, increasing interdepartmental efficiency and collaboration.• Analytical & Decision-Making Skills: Leveraged data analytics for informed decision-making and strategic planning.• Adobe Creative Suite (Photoshop, Illustrator, InDesign): Utilized creative software to produce engaging marketing materials and brand assets.
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Community ManagerEntrepreneurs CollectiveUnited Kingdom -
Manager Corporate CommunicationsT&Fg (Timex Garments) Mar 2023 - Sep 2023Sri Lanka -
Assistant Manager Corporate CommunicationsT&Fg (Timex Garments) Apr 2016 - Mar 2023Sri Lanka -
Executive Corporate CommunicationsT&Fg (Timex Garments) Apr 2014 - Apr 2016Sri Lanka -
Co-Founder, Strategy & Marketing LeadTofo Apr 2018 - Sep 2023Sri Lanka -
Trainee Research AnalystStax Colombo Dec 2013 - Apr 2014Sri Lanka -
Assistant CopywriterPaul Bacon Advertising Apr 2013 - Aug 2013Singapore
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Legal And Compliance InternStandard Chartered Bank Aug 2010 - Sep 2010Sri Lanka -
Marketing CoordinatorBusiness For Peace Alliance Apr 2009 - Jun 2009Sri Lanka
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Corporate Affairs InternStandard Chartered Bank Feb 2009 - Mar 2009Sri Lanka -
Human Resources InternStandard Chartered Bank Sep 2008 - Dec 2008Sri Lanka
Hasulie Dias Abeyesinghe Skills
Hasulie Dias Abeyesinghe Education Details
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Communication And Media Studies -
(Hons) International Business Management, International Business -
International Business -
Business Administration And Management, General -
Igcse -
Bishop'S CollegeA'Levels
Frequently Asked Questions about Hasulie Dias Abeyesinghe
What company does Hasulie Dias Abeyesinghe work for?
Hasulie Dias Abeyesinghe works for Entrepreneurs Collective
What is Hasulie Dias Abeyesinghe's role at the current company?
Hasulie Dias Abeyesinghe's current role is Community Manager.
What schools did Hasulie Dias Abeyesinghe attend?
Hasulie Dias Abeyesinghe attended Loughborough University, Staffordshire University, Asia Pacific University College Of Technology And Innovation, Asia Pacific University Of Technology And Innovation (Apu / Apiit), Uwc South East Asia, Bishop's College.
What skills is Hasulie Dias Abeyesinghe known for?
Hasulie Dias Abeyesinghe has skills like Microsoft Office, Adobe Design Programs, Public Speaking, Creative Writing, Marketing Communications, Copywriting, Adobe Illustrator, Graphic Design, Adobe Indesign Cc.
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