I am a project&product manager for Polish cosmetic&fashion brands managed mainly by women. I have +10 years of experience in marketing and project management. My portfolio includes both working for creative agencies, in-house employment, freelance and running a boutique project management & social media agency.My Gallup Five:1. communication 2. woo 3. strategic 4. activator 5. developer
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Dyrektor OperacyjnyPhenoméPoland -
Dyrektor OperacyjnyPhenomé Jan 2022 - PresentAt Phenomé, I handle project management of large-scale activities close to the brand's management. I coordinate the topics of communication, technical implementation, legal issues, PR activities, production cooperation and distribution in the Polish and foreign markets. I manage a team of specialists& subcontractors coordinating their activities for the brand. Within the framework of activities for Phenomé, I cooperate with brands: PLL LOT, Aelia Duty Free, Debenhams, Topestetic, Douglas, Kontigo, Hebe. I am also in charge of crossmarketing for brands including Przywara-Strzałka, Brown House&Tea, Soap for Globe. -
Chief Executive OfficerPixelle Jan 2017 - PresentA boutique project management & social media agency where we deliver single or ongoing projects. The agency's main clients are Polish companies in the beauty & fashion industries managed by women. As part of our activities for clients, we conduct:- consulting,- brand management or single projects,- copywriting,- running social media channels,- maintenance of blog bookmarks,- managing online stores,- designing and implementing creative campaigns,- coordination of remote teams,- email marketing,- coordination and analysis of work with agencies responsible for Google Ads & Facebook Ads. -
Marketing CoordinatorKonopka Shoes May 2016 - Jun 2018Stanisław Dolny- Restructuring the marketing department,- Planning and executing sales campaigns using the loyalty program,- redesigning the website,- Negotiating and contracting with subcontractors responsible for distribution and logistics, - Co-organizing new outlets, - media contact,- social media strategy, co-creation of e-commerce strategy,- training of employees in salons on attitudes of customer service and marketing activities within the salons,- cooperation with shopping centers on both marketing and space rental issues,- co-planning collections, - creating online and offline content, - long-term brand development planning.While working for the brand, I managed to achieve such good advertising results that I was invited as a panelist to the "Boost Your Business" conference organized by Facebook. -
Community ManagerGrupa Eura7 Jan 2014 - May 2016Kraków, Woj. Małopolskie, PolskaWhile working at the Eura7/Abanana agency, I created scripts for the Valentine's Day campaign of the Obsessive brand, which was scheduled to launch during a surprise screening at Cinema-City. I co-created a series of interviews combined with cooking for the Malma brand (Maspex), to which we invited a prominent Italian chef and several Italians living in Poland. I co-created advertising spots for Biomed brand products. I hosted conferences and a series of marketing breakfasts training in-house marketers on different types of social media and presenting them with upcoming trends to consider when setting up an annual action plan. My client portoflio included: IKEA, Maspex, Stena Line Poland, Marwit, Ajinomoto Group, Obsessive Lingerie, Biomed, HIPP Poland, ALMA.- Maintaining the company's blog,- Cooperation with the blogosphere,- copywriting of texts for websites,- media monitoring,- Preparing comprehensive strategies for the agency's clients,- planning and conducting activities for the agency's clients in the field of e-PR, social media, - handling social media profiles,- client contact,- running internal SM channels,- handling Facebook Ads campaigns,- analytics, reporting and optimization of activities,- co-managing the creative department. -
AutorFashion Pr Talks Apr 2015 - Nov 2015I joined the authors of Poland's first fashion education and information platform just before the project launched. I had the opportunity to watch the trends before they were implemented (read: text about the use of Snapchat in streaming written just before Dior streamed its show for the first time during Fashion Week).During this time, I had the opportunity to learn from the best fashion & beauty marketing specialists on the Polish market: Olka Kazmierczak (strategies for the biggest Polish designers including Bohoboco), Martyna Foremna-Pitali (Mohito - shows with Anja Rubik, Wolczanka), Marianna Szeib (Parfum Christian Dior), Paulina Ciecierska (Born2B, MODIVO).
Aleksandra Hatala-Stypka Skills
Aleksandra Hatala-Stypka Education Details
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Filologia Polska Z Komunikacją Społeczną I Pr
Frequently Asked Questions about Aleksandra Hatala-Stypka
What company does Aleksandra Hatala-Stypka work for?
Aleksandra Hatala-Stypka works for Phenomé
What is Aleksandra Hatala-Stypka's role at the current company?
Aleksandra Hatala-Stypka's current role is Dyrektor operacyjny.
What schools did Aleksandra Hatala-Stypka attend?
Aleksandra Hatala-Stypka attended Akademia Pedagogiczna Im. Komisji Edukacji Narodowej W Krakowie.
What are some of Aleksandra Hatala-Stypka's interests?
Aleksandra Hatala-Stypka has interest in Children, Education, Environment, Science And Technology, Human Rights, Animal Welfare, Arts And Culture, Health.
What skills is Aleksandra Hatala-Stypka known for?
Aleksandra Hatala-Stypka has skills like Copywriting, Social Media, Social Media Marketing, Social Networking, Public Relations, Online Advertising, Marketing Strategy, Advertising, Blogging, Accounting, Creative Writing, Project Management.
Who are Aleksandra Hatala-Stypka's colleagues?
Aleksandra Hatala-Stypka's colleagues are Oliwia K..
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