Aleksandra Hatala-Stypka Email & Phone Number

Poland

Poland

At Phenomé, I handle project management of large-scale activities close to the brand's management. I coordinate the topics of communication, technical implementation, legal issues, PR activities, production cooperation and distribution in the Polish and foreign markets. I manage a team of specialists& subcontractors coordinating their activities for the brand. Within the framework of activities for Phenomé, I cooperate with brands: PLL LOT, Aelia Duty Free, Debenhams, Topestetic, Douglas, Kontigo, Hebe. I am also in charge of crossmarketing for brands including Przywara-Strzałka, Brown House&Tea, Soap for Globe.

A boutique project management & social media agency where we deliver single or ongoing projects. The agency's main clients are Polish companies in the beauty & fashion industries managed by women. As part of our activities for clients, we conduct:- consulting,- brand management or single projects,- copywriting,- running social media channels,- maintenance of blog bookmarks,- managing online stores,- designing and implementing creative campaigns,- coordination of remote teams,- email marketing,- coordination and analysis of work with agencies responsible for Google Ads & Facebook Ads.

Stanisław Dolny

- Restructuring the marketing department,- Planning and executing sales campaigns using the loyalty program,- redesigning the website,- Negotiating and contracting with subcontractors responsible for distribution and logistics, - Co-organizing new outlets, - media contact,- social media strategy, co-creation of e-commerce strategy,- training of employees in salons on attitudes of customer service and marketing activities within the salons,- cooperation with shopping centers on both marketing and space rental issues,- co-planning collections, - creating online and offline content, - long-term brand development planning.While working for the brand, I managed to achieve such good advertising results that I was invited as a panelist to the "Boost Your Business" conference organized by Facebook.

Kraków, Woj. Małopolskie, Polska

While working at the Eura7/Abanana agency, I created scripts for the Valentine's Day campaign of the Obsessive brand, which was scheduled to launch during a surprise screening at Cinema-City. I co-created a series of interviews combined with cooking for the Malma brand (Maspex), to which we invited a prominent Italian chef and several Italians living in Poland. I co-created advertising spots for Biomed brand products. I hosted conferences and a series of marketing breakfasts training in-house marketers on different types of social media and presenting them with upcoming trends to consider when setting up an annual action plan. My client portoflio included: IKEA, Maspex, Stena Line Poland, Marwit, Ajinomoto Group, Obsessive Lingerie, Biomed, HIPP Poland, ALMA.- Maintaining the company's blog,- Cooperation with the blogosphere,- copywriting of texts for websites,- media monitoring,- Preparing comprehensive strategies for the agency's clients,- planning and conducting activities for the agency's clients in the field of e-PR, social media, - handling social media profiles,- client contact,- running internal SM channels,- handling Facebook Ads campaigns,- analytics, reporting and optimization of activities,- co-managing the creative department.

I joined the authors of Poland's first fashion education and information platform just before the project launched. I had the opportunity to watch the trends before they were implemented (read: text about the use of Snapchat in streaming written just before Dior streamed its show for the first time during Fashion Week).During this time, I had the opportunity to learn from the best fashion & beauty marketing specialists on the Polish market: Olka Kazmierczak (strategies for the biggest Polish designers including Bohoboco), Martyna Foremna-Pitali (Mohito - shows with Anja Rubik, Wolczanka), Marianna Szeib (Parfum Christian Dior), Paulina Ciecierska (Born2B, MODIVO).