Mark Hatcher Email & Phone Number

Seattle

Seattle, Washington, US

• Sr. Program Manager, Amazon Studios Diversity, Equity, Inclusion & Accessibility, (DEIA) Engagement Team
• Successfully targeted and secured independent production partners to develop Prime Video programming and develop new talent.
• Implemented a CRM system for tracking Production Studio engagement and improved touchpoint tracking by 50% enabling personalized and scheduled engagement.
• Increased S-Team BLNA placement success 37% by developing campus-based pipeline programming strategy.
• Develop KPI’s and success metrics to drive program success among 29 global stakeholders.
• Lead team of 7-Global Program Leaders building relationships to increase diverse representation within the entertainment industry.

Seattle, Washington, US

• Train prospective fathers on survival, coping and development techniques for managing child-rearing and co-parenting responsibilities

Seattle, WA, US

• Global Sales Lead, Global Sales Team, Amazon Turkey, Seattle, WA (01/20 – Present)
• Manage Global Sales Team building 50M Amazon Turkey Marketplace
• Develop targeting and launch strategy for 1500 US and EU Sellers looking to expand globally.

Seattle, WA, US

• Strategic Account Manager, Marketplace Growth Team
• Partner Development Liaison to Tier 1 Merchants

Ellensburg, WA, US

• Teach Management, Leadership and Strategy courses for students preparing for workforce entry.
• Host Capstone Courses on Management on "The Amazon Way" for undergraduate Business majors

Atlanta, GA, US

• Develop strategy, policies and operational plans for Inventory, Warehouse and Shipping teams of 22MM-case bottling operation

• Process Manager and Solutions Provider to regional entities
• Seattle Seahawks, Player Engagement Specialist, 05/12 – 07/13
• LIOS at Saybrook University, Marketing Program Manager, 11/11 – 05/13
• Spring Creek Group Social Media Agency, Project Management, Research and Analytics Team, 01/11 – 10/11
• Microsoft Corporation, Marketing Communications Consultant and Project Manager, 01/10 – 11/10

Redmond, Washington, US

• Launched global marketing tool (CSTAR) to track tactical spend among 21-global subsidiaries; 4-months ahead of schedule.
• Directed Marketing process improvements, solution delivery framework & best practice validation among 21-global subsidiaries.
• Developed global process-driven marketing solutions by redeploying stakeholders to focus on revenue-generating activities.
• Managed Marketing Metric Scorecard to track and evaluate individual performance for multinational sales campaigns.
• Delivered global presentations that influenced international stakeholders and drove $4.8M business.
• Consulted with Regional GM’s to design and deliver training content to all levels of employees in a global retail organization.

Mason, OH, US

• Manage and redefine all marketing processes including all catalog vendor relationships to ensure quality and efficiency.
• Managed and implemented training and development strategies for North American Catalog Sales Team.
• Administered $117K Catalog Product Sales and Marketing Training budget, which included “Catalog in a Box” launch kit.
• Managed and trained over 250 Sales people in 10 regional locations via “Catalog Road Show”.
• Developed and directed regional training seminars to Sales Partners and increased marketing penetration rates by 17%.
• Conceived, planned and host the inaugural Cintas National Black Belt Summit event for 200 global attendees to promote efficiency.Associate General Manager/Service Director, Puyallup, WA (11/03 – 01/05)Managed.

Juno Beach, FL, US

• Residential Marketing Lead –Segmentation and cross-functional Customer Satisfaction and Loyalty Phase-2 teams.
• Managed vendor relationships for $11.0M Connect Channel Sales Initiative, resulting in $965K first year profits.
• Developed customer-profiling model to mitigate the cost of serving delinquent customers and improve sales effectiveness by 60%.
• Created engagement and execution plan for initial involvement NBMBAA conference to recruit diversity candidates.
• Designed stakeholder roadshow and increased FPL-PAC participation by ~390% vs YAGO FY2003 (Chairman’s Award recipient).

Milwaukee, WI, US

• Executed international dealer exploration pilot program and customer satisfaction improvement initiatives.
• Saved $4,000,000 in marketing and operational costs by completing feasibility assessment of Asian motorcycle market.
• Implemented $300,000 CRM initiative to dealer network leading 12 external consultants through successful implementation.
• Used Siebel sales data to increase e-product transactions by 26% from 14,000 unique hits in website redesign project integration.
• Analyzed research and presented motorcycle production and staffing forecast for “2010 Strategy Plan” to Executive Lead Team.

Brentford, Middlesex, GB

• Executed strategic initiatives to support the vision of the Marketing Department and brand teams.
• Offset outsourcing cost of $75,000 by developing a packaging brief for Citrucel line-extension.
• Created Vivarin Annual Fact Book to update brand team of product sales by SKU & Class of Trade (Food/Drug/Mass).
• Recommended SKU consolidation to yield $400,000 in savings after conducting Nielson Category, Segment and Brand analyses.
• Increased Vivarin distribution by 22% by creating a sampling program to support newly defined target market.

Bachelor Of Arts, Behavioral Science

Mba, Marketing

Master Of Arts - Ma, Leadership And Organizational Development

Master Of Arts (M.A.), Leadership And Organizational Development

Certificate, International Marketing, Asian Studies

Master Of Business Administration - Mba, Business Administration And Management, General