Michelle Hatch Email & Phone Number

Atlanta, Ga, Us

Greater Atlanta Area

I have two decades of marketing expertise, and have been a solopreneur since 2013. Throughout my professional journey, I’ve overseen marketing budgets exceeding $1 million to bootstrapping marketing strategies and tactics for my own business.My mission is to equip women in real estate with effective digital marketing skills that attract more clients and grow thriving businesses. I’m here to support you in becoming a digital marketing powerhouse, providing reliable strategies and insights that really work.As a consultant, I evaluate client landscape and generate brand frameworks to position clients’ brand for long term strategic success.Other Main Duties & Responsibilities:◉ Conducted primary and secondary research to develop and test brand identity and brand messaging framework, resulting in clearly defined positioning statement, value proposition, target personas, and key attributes.◉ Produced front-end website design strategy and steered the UX and UI development for new website.Key Client Projects:★ Villa Hallmark Upholstery | 2015 | Led rebranding strategy and website redesign from end to end★ Skylark Senior Care | 2014 | Led brand strategy and website strategy development from end to end for new brand.

Greater Atlanta Area

Solely responsible for building brand awareness and growing business through marketing and communication strategies in a variety of targeted media outlets.Key Accomplishments:◉ Utilized integrated content marketing, including blog, newsletters, landing pages, and video, to grow targeted email marketing subscription lists 73% YoY.◉ Blog has an above-industry-average open rate of 31.7%, and above-industry-average click rate of 3.8%. ◉ Achieved landing page conversion rate of 4.7% for high-value target audience. ◉ Implemented strategic content marketing and media planning strategies across multi-channel platforms to incrementally generate over $11M in residential real estate sales and referral income. ◉ Earned high-profile media placement in Atlanta Business Chronicle.

Greater Atlanta Area

The primary marketing expert on cross-functional teams, responsible for defining the brand strategy and leading its implementation (brand management) to generate profitable and sustained growth for a $37 million international professional medical society. Responsibilities:◉ Led department of three team members, as well as third-party vendors, to provide graphic design, web, and communications, and marketing services with 3k+ annual requests, and a budget of over $1 million. ◉ Expertly designed marketing and brand development strategies, as well tailored service messaging, to boost online visibility.◉ Amplified brand recognition and awareness with strategic leadership on planning, research, and launching of a new brand platform, including clearly defined positioning statement, value proposition, target personas, and key attributes for 501(c)3 arm of the organization.◉ Applied data-driven approach to evaluating marketing performance and implemented regular analytics reporting and briefings to stakeholders to demonstrate the ROI of diversified website, e-communications, and strategic marketing efforts.◉ Partnered with market research experts to enable the development, analysis, and completion of primary and secondary brand research studies.◉ Collaborated strategically with various internal departments on third-party, web-based technology selection and implementation.◉ Promoted from Senior Specialist.Career Highlights: ★ Instrumental in the YoY revenue growth of over 6% via strategic and well-organized marketing assets including direct mail marketing, e-mail marketing, creative, and advertising strategies for a variety of products and services.★ Successfully decreased marketing budget by 20% while meeting key performance indicators and exceeding performance benchmarks.Career Highlights: ★ Launched the enterprise content management platform for www.rheumatology.org to scale marketing operations.

Greater Atlanta Area

As an Association Manager, I drove the growth of two photographic associations under the Alliance of Visual Artist umbrella, an association management division of PPA.Other Main Duties & Responsibilities:◉ Cemented and heightened brand equity with efficient planning, research, and deployment of a successful rebranding initiative. ◉ Organized and led two concurrent annual meetings including speaker selection, food and beverage planning, and onsite managementCareer Highlights: ★ Played a critical role in the increased membership by 40%, including overall attendee registration by 150% over one year.