- In shop display manufacturer- Booth and Exhibition space design for fairs, shows and events- Marketing activations and lauches

Let's share your marketing, digital marketing or communications concerns and come up with creative and executable ideas to implement and get you reach your objectives!

Director of OperationsHead of DigitalTrainer in Digital Marketing

Director of OperationsHead of DigitalTrainer in Digital Marketing

Transfert de connaissances en Digital MarketingStarting from drawing a strategy to executing a multichannel digital marketing campaign and measuring its impact and ROI.

Managing a team of 7 persons;- Design and execution of Community Management quality process;- Set and roll out digital marketing strategy;- Define campaigns budgets and KPIs;- Digital Media buying.○ Achievements:- Set a tracking system for all digital marketing expenses from media buying to purchase;- Tripled www.cityclub.ma website visits;- Increased Facebook fans database by 74% (440 K > 730 K fans)- Generated more than 40,000 leads at a very low cost per lead;- Grew the number of video views from 1.7 M to 10.7 M in 4 months;

- Head of the "Digital Marketing" Department- Design and execute the digital marketing strategy- Improve and manage the Social Media accounts- Set and follow KPIs per digital communication channel- Research and benchmark on best practices and competitionAcheivments:- Grew the website traffic by 65 times in 1 year (September 2016 > August 2017)- Grew the Facebook page database size 4 times in 1 year (September 2016 > August 2017)- Generated more than 6000 leads in 1 year (September 2016 > August 2017)- Internal and external providers relationships reorganization and management.

- Head of the Digital Business Unit; - Set and directly manage digital projects: website creation, social media strategy; Currently managing the Digital ecosystem “Jazirat Al Kanz” TV program airing in 2M Channel every Tuesday and gathering +6 Million viewers per prime.- Hire, train and lead the Business Unit’s team;- Provide the clients with brand content concepts and strategies.

- Managing the marketing department of the classifieds platform; - Set the annual marketing strategy and goals;- Define target groups and brand positioning;- Set and directly manage communication and tactical marketing operations;- Prospecting and management of B2B partnerships (events, media and web);○ Also: - Management of the company’s external relationships with partners and marketing suppliers such as : advertising agency, PR agency, web agency, printing company and other marketing suppliers; - Online Marketing management (SEM, Google Display Network and Youtube, Facebook campaigns and SEO) ⇒ Youtube videos more than 3 Million in 1 month.- Briefed, run and launched the 360 campaign of Avito.ma with TVC and online presence.- Led the merger process (Avito.ma and Bikhir.ma) from a Marketing and communication standing points.

- Management of the marketing department of the classifieds platform Bikhir.ma; - Set and directly manage communication and tactical marketing operations;- Prospecting and management of B2B partnerships (events, media and web). ○ Also: - Management of the company’s external relationships with partners and marketing suppliers such as : advertising agency, PR agency, web agency, printing company and other marketing suppliers; - Online Marketing management (SEM, Google Display Network and Youtube, Facebook campaigns and SEO) ⇒ Youtube videos more than 3 Million in 1 month.- Briefed, run and launched the 360 campaign of Avito.ma with TVC and online presence.

- Head of the Marketing Department- Manage the Marketing and communication operations according to the annual Marketing strategy.- PR & Communication Management- B2B Partnerships Manager

Managing the company's marketing strategy:- Events participation management- Benchmarking- Co-branding management- Marketing operations management- web mastering

Marketing Operations :- Communication and operations marketing managementEvents:- Events participation management (locally or abroad)- Sponsored events managementWebmastering:- Web content update- Web & print graphic design (banners, newsletters, commercials...)Co-branding & co-marketing:- Co-branding and co-marketing contracts management

Operated on freelance: logos, flyers and other communication items design (print and web)

- Launched a new service: websites development and design for corporates- Created and sold out web product / services concepts- Company representative in fairs, exhibitions and shows