I've played a role in shaping and executing the company's new strategies, particularly focusing on business development within the banking sector by enriching the portfolio from issuer to acquirer services. This has involved actively engaging with clients and vendors to identify and pursue new opportunities, fostering future partnerships, and driving revenue growth. Building strong relationships with major stakeholders has been fundamental to our success, facilitating collaboration and enhancing service offerings. Additionally, I've been instrumental in enriching the company's banking portfolio, overseeing product ownership, sales, and execution, with a specific emphasis on digital solutions like 3D Secure, Core banking..etc and hosting. My commitment to researching industry trends has informed long-term strategic plans for sustainable company growth. Moreover, I've participated in initiatives to expand our reach beyond the Egypt, Middle East, and Africa region, conducting thorough research and laying the groundwork for potential expansion. In parallel, I've led cross-functional teams in the development and implementation of holding strategies, ensuring alignment with organizational objectives and fostering innovation across departments. This multifaceted approach has allowed us to remain agile in response to market developments, regulatory changes, and competitor activities, maintaining our competitive edge in the industry.

As the Sales Manager for Egypt and the Middle East, driving revenue growth and market expansion for digital solutions and payment card services. Cultivating relationships with key clients, including banks, financial institutions, and government,Developing sales strategies, forecasts, and budgets, I consistently achieved sales targets and maximized profitability. Collaborating cross-functionally with product development, marketing, and operations teams, delivered innovative solutions that exceeded customer expectations. My expertise extends to managing the sales cycle, conducting business development activities, and promoting a stack of digital and issuance software solutions. With EMV knowledge and experience dealing with C-level executives, I actively participated in RFPs and engaged with large and mid-size banks in the Egyptian market. Additionally, I have a deep understanding of the card business, including innovative products like metal cards, eco-friendly cards, wearables, and biometric cards . Collaborating with the global team, I worked on several business cases to promote products in local markets.

I actively cultivated relationships with local governments, banks, and payment service providers (PSPs) to facilitate the implementation of financial inclusion and payment systems initiatives. Collaborating with stakeholders, I played a pivotal role in issuing regulations governing contactless payments, prepaid cards, and payment facilitators. Additionally, I maintained financial stability by ensuring the safety and efficiency of payment systems, participating in migration plans for various governmental projects aimed at promoting financial inclusion. Within the payment systems regulations sector, I contributed to the development and enforcement of regulatory policies, conducting research on industry trends and collaborating with internal and external stakeholders to ensure compliance. My responsibilities included drafting regulatory documents and providing recommendations to senior management and regulatory authorities.

As a dedicated account manager in the banking sector, I managed a diverse portfolio of key accounts, overseeing the deployment and maintenance of ATM solutions and services. By cultivating strong relationships with clients, I gained insight into their business objectives, addressed their needs, and identified opportunities for upselling and cross-selling. Collaborating with internal teams, I developed customized solutions and resolved technical issues to ensure high levels of customer satisfaction. Through ongoing monitoring of market trends, competitor activities, and client feedback, I identified areas for improvement and drove strategic initiatives. Currently, I handle over 15 key accounts including Emirates NBD, QNB, Ahli Bank of Kuwait, and others, consistently seeking new business opportunities among existing customers and connecting with key executives and stakeholders.