Overview: In charge of leading the marketing services team to manage the marketing services calendars for multinational clients Across fields, Consumer electronics – FMCG - Pharma sector which leads the trade & Retail marketsKey Accountabilities: • Building &managing the required GTM plans for the clients based on budget estimation &company directions• Designing and developing the brands identity to deliver on the brand name equity • Delivering… Show more Overview: In charge of leading the marketing services team to manage the marketing services calendars for multinational clients Across fields, Consumer electronics – FMCG - Pharma sector which leads the trade & Retail marketsKey Accountabilities: • Building &managing the required GTM plans for the clients based on budget estimation &company directions• Designing and developing the brands identity to deliver on the brand name equity • Delivering & analyzing the clients briefs to reach the right objective in ATL & BTL• Social media strategy/ moderations & media content calendar executions • BTL elements planning and production based on budget submissions • Educating the sales & marketing teams for how they can develop &execute MKG calendars • Events management & Roadshows planning for the clients based on objectives • Online advertising and media booking within a targeted segments Visions with developing the GMV for all the products • Building the right commercial plans to deliver on the customer base life time with minimizing the churn across the market sales channels • Tailor made reports about the products and competitor to delivers on customer acquisition cost objective • OOH planning and execution with relations to the products segmentation • Managing owned production house for all the BTL elements with turn over 10M EGP monthly Show less

Overview: Setting and leading Vodafone Terminals and Device Marketing / Commercial strategy and owning the end to end vendor relationship cycle. Leading a team of 7 members, that pushed Vodafone terminals to #1 position in organized retail ( not only operator ) and positioned Vodafone retail as a primary device channel. Key Accountabilities:Products Portfolio & Vendor Management • Setting the terminals strategy aligning with group OPCOS• Managing the end-to-end OEM /ODM… Show more Overview: Setting and leading Vodafone Terminals and Device Marketing / Commercial strategy and owning the end to end vendor relationship cycle. Leading a team of 7 members, that pushed Vodafone terminals to #1 position in organized retail ( not only operator ) and positioned Vodafone retail as a primary device channel. Key Accountabilities:Products Portfolio & Vendor Management • Setting the terminals strategy aligning with group OPCOS• Managing the end-to-end OEM /ODM relationship. • Building the right products portfolio delivering all the consumer segmentations across the owned channels • In charge of Vodafone’s brands portfolio and customer offering. • Designing / implementing operating systems education and growth plans.• Negotiating new products introduction & exclusivities. • Developing the pricing strategy mapping the competitive edge • Continuously planning for excess stocks release. • Liaising with different stakeholders to enrich voice and data prepositions (value, rebates, subsidies etc.)Consumer Marketing & Promotions: • Development of Consumer marketing calendar. • Managing the field force teams based on objectives and targets on products knowledge & sales KPI• Micro planning and execution for responsible brands concerning consumer promotions. • Channel activation B2B & B2C Channel Management: • Developing unconventional channels (Enterprise – Online sales channels-independent retail channel). • Developing the online sales with minimizing the cost of acquisition and increasing the customer life time • Align stakeholders on vendor's roadmap and planning ahead of time for NPIs. • Developing retail experience and profitability. Global experience: Managed 360 GTM plans required in different launches across the brands in different regions under VF operators (VF-Qatar-South Africa – 2015 Apple global launch in USA level as part of sharing experience with our vendors) Show less

Managing the device purchase portfolio of 400 M EGP yearly for the required deals with the handsets providers (Apple –ZTE-Hawaii-Sony-Nokia-LG-Blackberry - Samsung ) concerning the payments terms and required delivery datesSuccessfully achieved 12M saving during this working period. Created the fulfillment cycle and enhanced the overall warehouse to Shop KPIs. Built the required partnerships strategically across the brands vendors and distributor network in the middle east.

Commercials sales & Distribution Team leader (prepaid & Recharge cards) Key responsibilities: • Managing the prepaid allocation &Recharge cards tiers distribution & activation cycle to the Egyptian market within average 1.2M lines monthly activated on different rate plans & tiers • Building and managing the sim cards and recharge cards vendors (Gmalto –G&D-morhpo-selp) in terms of forecasting –production-propositions • Assign the required MSISDNS ranges to all Vodafone… Show more Commercials sales & Distribution Team leader (prepaid & Recharge cards) Key responsibilities: • Managing the prepaid allocation &Recharge cards tiers distribution & activation cycle to the Egyptian market within average 1.2M lines monthly activated on different rate plans & tiers • Building and managing the sim cards and recharge cards vendors (Gmalto –G&D-morhpo-selp) in terms of forecasting –production-propositions • Assign the required MSISDNS ranges to all Vodafone commercial propositions and channels • Managing the VF EG assembly line in terms of production efficiency - developing the process based on budgets to deliver on the final product cost KPI• planning & forecasting for the required new MSISDNS ranges in relation with the related financials on yearly basis • planning &forecasting for the required recharge cards tires based on the coming insights and requirements from the segments teams • Managing the distribution matrix for all the prepaid lines &Recharge cards tiers across the Egyptian regions with direct sales team alignment • Monitoring the daily consumption reports and activation for all the recharge cards tiers to manage the cycle of supply and demand with supply chain • Managing the new propositions for the premiums numbers selling’s • Managing and developments for the new SIM cards capacity with Vodafone vendors based on the proposed new applications • Requesting all the MSISDNS recycling process according the products Life time validity to ensure the MSISDNS utilization Achievements: • Successfully achieved number one operator in terms of base customers in Egypt • Launched the online premium MSISDNS sales Via the online channels • Successfully developed the assembly line performance from 600k sku to 1.2M sku items monthly • Availed 1M lines utilizing from the current base customers churn to be live again in the market • Developed the activation concept VIA online sales with minimum 5k lines per month Show less

Key Responsibilities• Manage and supervise company key account portfolio which contains 45 accounts.• Managing the tailor-made solution for the customer’s needs in their insurance policies• Handling and solving any customers complaints inside the responsible portfolio • Directing the customers in which fund to deal in• Achieve monthly target contains 5000,000 EGP as new acquisitions • Preparing all the required sales reports related to the managing portfolio on monthly… Show more Key Responsibilities• Manage and supervise company key account portfolio which contains 45 accounts.• Managing the tailor-made solution for the customer’s needs in their insurance policies• Handling and solving any customers complaints inside the responsible portfolio • Directing the customers in which fund to deal in• Achieve monthly target contains 5000,000 EGP as new acquisitions • Preparing all the required sales reports related to the managing portfolio on monthly basis Achievements:• Revenue enhancement with 20% across the clients portfolio during the working period• Developed the clients performance • Successfully achieved bestseller with the teamwork during 2005.• changed the clients portfolio in more engagements with Allianz in other solid services (educational – investment ) Show less