• Contributed to develop the business strategy of the group• Improved the Group’s competitiveness in the manufacturing• Improved the Group’s position on the regional export market • Participated in setting a new investment strategy • Negotiated with banks for loans syndication • Reduced the financial exposure of the Group• Prepared the Strategic Marketing plans at the Group level• Directed and managed the corporate sales force • Reengineered the trade processes• Maximized the synergy between the trading and manufacturing activities • Contributed to the upstream and downstream integration of the Group • Initiated the Group’s diversification in new products and invested accordingly

-Advocacy with the public sector -Participates to the company’s strategy

•Launched the Al-Hayat’s newspaper and LBC’s 20 million dollars venture. Integrated 100 Newsroom personnel located in Adma Lebanon and more than 50 reporters worldwide •Managed the financial, recruitment, planning and execution of this venture•Negotiated and managed a $ 40 million contract with the Iraqi Media Network located in Baghdad Iraq•Restructured the new entity and achieved a change management in the organization•Designed the set up, developed and upgraded the Iraqi nationwide radio & TV network and achieved a higher level of quality, reach and market share •Oversaw the design of the new facility and decided on the investment in new equipment •Managed a business of 800 Iraqi personnel and 50 LBC Lebanese employees •Managed major long-term international contracts: Sports rights for $60 million including overseeing all compliance, legal, systems, and operational issues•Prepared and negotiated bids and offers for TVs and media consultancy•Created, established and developed innovative and highly profitable subsidiaries •Participated to the decisions of the companies’ financial strategies•Defined their needs in terms of financing both on the short and long term•Closed down money-losing subsidiaries •Launched, implemented and managed offshore projects in various countries: Dubai, France, etc…•Established developed and managed LBC offices in various locations: Libya, Iraq, KSA, Palestine, Egypt, UK, etc• Set business plans, budgets and directed the major countries’ bureaus.

•Established, organized and managed the company by the day to day operations•Set the strategy, business plans & general policies•Implemented innovative industrial marketing•Managed the commercial activities at a highly competitive basis (business to business)•Launched new industrial products

•Lead the decision-making process relative to the production (organization, capital investment & cost control) and HR management •Launched new products related in the construction & steel business•Managed both commercial and financial activities-Treasury: Negotiated with banks for credit lines, deals with suppliers for credit terms & exchange risks-Medium & long term: negotiated with specialized institutions for access to long-term credit-Operated a financial restructuring of the company

•In charge of the local and export commercial relations of the company.•Importing raw materials 150,000 tons per year-Negotiating with traders and producers in highly competitive & speculative fields. -Finalizing of contract.-Direct contact with banks for financing documentary credits. •Sales, local & export: 140,000 tons per year-Negotiating with big consumers-Discussions with banks for pre-financing & cashing documentary credits.-Establishing transportation contracts for export•Active participation in decision making related to all company activities•Assisting the General Manager in both financial & production aspects

• Setting a budget control system covering the five operational departments of the company.-Purchasing: raw material, consumer products, services in charge of financial & commercial operations.-Sales: Local & export markets-Production: Direct & indirect industrial & non-industrial costs-Finance: Bank credits, clients, suppliers, treasurer.-HR: Workers and employees.