Asfoura Books was born out of a desire to bridge the gap in high-quality, engaging children’s literature in Egyptian Arabic. Our mission is to create books that are not only culturally relevant but also fun and relatable for young readers. Founded in 2020, Asfoura has grown from a simple idea to a thriving publisher, providing modern stories with captivating illustrations that help children connect with their heritage while developing their Arabic language skills.Our stories, focus on promoting Egyptian culture, encouraging imagination, and making learning Arabic a delightful experience for kids. We are proud to be contributing to the preservation of the Arabic language in a way that resonates with today’s generation. Asfoura’s books are a staple in households across Egypt and beyond, and our journey is only just beginning!In 2023, Asfoura Books made its debut on Shark Tank Misr, Season 1, capturing the attention of Egypt’s top investors and received funding from 3 sharks and 2 business offers including being part of McDonald's Happy meal program. We were honored to receive the Vodafone Business Golden Ticket, a testament to our innovative approach and the potential of our brand to make a lasting impact in the children’s book industry. This recognition has accelerated our growth, allowing us to reach even more young readers and inspire a love for reading in Egyptian Arabic.

- Founding and managing the finance Department since its inception in Egypt & UAE- Leading & managing the following verticals across the region. o Accounting, Taxation and Internal Audit o Strategic and Financial planning and Analysis o Treasury and financial operations o Investor Relations o Procurement - Managing director of Thndr Technology Holding - Egypt and its custody operation

- Tailoring and structuring credit facilities in order to fulfill the clients’ financial needs.- Analyzing in detail the financial and cash flow statements of customers to determine their financial position and credibility.- Projecting clients’ financial performance while referencing their business plans and feasibility studies to determine its achievability.- Forecasting and budgeting the team’s loan portfolio for the year. - Member of the Task force to create a new Corporate Credit product to finance Energy efficiency, renewable energy & green technology.- Representing the Corporate credit department in the development of the Supply Chain finance program.- Teaching (instructor) at the credit course the subject of facility line structure and lending rationale.- Handling customers daily Credit Related operations.

- Currently Working in the Corporate Banking Group in the Food & Poultry Team- Marketing the bank’s different products to existing clients and new clients in order to cover the customer’s financial and business needs.- Tailoring and structuring credit facilities for customers in order to fulfill the clients financial needs.- Carry out detailed financial and cash flow analysis for existing and new customers in order to analyze the clients financial position and repayment ability.- Studying business plans and feasibility study in order to project the company’s future performance.- Forecasting and budgeting the team’s loan portfolio for the year. - Handling customers daily operations.- Selected for a special assignment in order to provide a presentation on how to widen the banks client base, said presentation was be carried out in front of the senior management by in June 2014.

Corporate Banking Group in the Food & Poultry Team

- Currently Working in the Corporate Banking Group in the Food & Poultry Team- Worked in the Credit Pool of the Corporate Banking Group- Successfully passed the Credit Course (CC22)

- Worked in a team to review Credit facilities and analyze financial Risk and Credit Risk that could lead to default the facility.- Worked in a Team to restructure and update the Data base of the clients with corporate facilities.- Worked in a team to review, justify and approve the new company listing criteria in order to reduce the risk of fraud and default in the retail department.

- Worked in a team to monitor and study the banking sector in Egypt.- Worked on collecting data from all the 39 banks regarding loans, provisions and deposits, also data concerning Treasury Bonds, Dollar & Euro Bonds- Worked on introducing gold and commodity Funds in the banking sector.