Chief, Tourism Destinations Sector - Aseer Region
Current- Establishing and leading the Aseer Region Destination Marketing & Management Office (DMMO), overseeing team building, defining the vision, and developing a strategic roadmap.- Providing strategic direction and effectively managing organizational resources to promote the destination and enhance tourism product development and experiences.- Cultivating and sustaining robust relationships with all pertinent stakeholders to ensure alignment and collaboration.- Directing the creation and execution of comprehensive branding, marketing, public relations, and communication strategies tailored to enhance the destination's visibility and appeal.- Spearheading the planning and flawless execution of large-scale events aligned with the Aseer Calendar to showcase the region's unique offerings and attract visitors.- Developing and launching Aseer Region Tourism Brand and the Destination Digital Platform as the first regional brand in Saudi Arabia.