Digital Marketing Instructor at Monash University

I. Assisting in the planning of digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising according to business goals II. Liaise with Marketing, Sales and Product development teams to execute on go to market plans and develop required collateralIII. Create custom illustrations & graphics across web, socialIV. Maintaining our social media presence across all digital channels V. Measuring and reporting on the performance of all digital marketing campaigns VI. Manage, track and create insights from Web traffic on landing pages using google analytics, tag manager and Facebook Pixel. VII. Performing Conversion Rate optimisation by making UX/UI changes, incorporating Rich ad snippets, enhancing meta description, structuring xml sitemap and placing CTA buttons efficiently. VIII. Deploying heat maps and recordings on website to understand user behaviour and create strategies to reduce bounce rate, increase session duration and enhance user experience.IX. Managing and creating Google Ads. X. Managing and deploying search engine optimization ( On-page and off-site) XI. Building internal and external linking equity. XII. Developing and executing digital marketing campaigns within the Facebook and Google Ads Manager

-Generate weekly reports by performing market research and competitor analysis.-Performing keyword research, generating and publishing content on wordpress and Butter CMS.-Working in liason with the organic team to generate ideas, schedule content and run EDM campaigns.-Performing website content management and assisting the copy writers by incorporating best SEO practices.-Working in constant communication with PPC team to generate ad copies and contribute exciting ideas.- Work with Google Adwords and Analytics and the technical team to ensure optimal website performance and outreach.

Ensure customer satisfaction through an outstanding shopping experience fueled by top class hospitality skills whilst ensuring KPIs, targets and store standards are met.The job traditionally requires being bubbly, on your feet and have remarkable attention to detail in order to prevent any shrinkage or theft and avoid potential hazards for customers. Furthermore, working in teams and taking initiative is highly prioritized. We distinctively operate as a family, ensuring the well being and performance of each of our team member. Finally, communicating effectively, this means being up to date on all store wide promotions and being able to refer customers the relevant products and services they require.

Work closely with the owner and CEO in introducing and promoting Yemeni Coffee in the coffee capital of the world, Melbourne. Duties include Content Writing, Blogging, Market Research, Market Segmentation, Website Design, Customer Relationship Management, Sales, Customer Service, Appointment Setting, Lead Generation and Cold Calling.

Front runner in new and unique events and programs, these included planning and executing the Mascot Initiative, Escape to Wonderland event and revamping the company website with groundbreaking success.Furthermore, provided a consultancy role for ongoing events such as FPS Ignite and Pride week.Lastly, worked in an administrative capacity in liaison with the Management in context of multiple campuses and their performance and events.

Compliment classroom teaching by providing support to students in terms of any questions, assignment help and examination preparation.Be able to coordinate and effectively communicate student queries to teachers and administration.