- Achieved a 120% increase in revenue within just 8 months.- Expanded the sales network by 50%, reaching over 7,000 sales partners.- Established the company's first-ever dedicated sales team, growing it to 11 members.- Doubled shipping capacity from 300-350k to 700-750k books per month, with a peak capacity of 1.5 million during high seasons.- Launched dogrukaynak.com, an innovative platform enabling students to monitor their performance and knowledge level across lessons.- Integrated MasterPass, a one-click payment system, enhancing the customer payment experience.- Enhanced call center efficiency with an IVR system, increasing the call answer rate from 86% to 99%.- Developed and implemented a comprehensive, detailed reporting system.About Doğru Kaynak:Doğru Kaynak is one of Turkey's leading educational book distribution networks, representing renowned brands such as Tonguç Yayınları, Tonguç Kampüs, GriKoç, Şenol Hoca, and more. It operates as a subsidiary of Tonguç Akademi, providing high-quality educational resources to students nationwide.

Offering a comprehensive range of services, including e-commerce solutions, online business strategy development, omnichannel implementation for retailers, product development, marketing for online businesses, UX & UI web design, corporate identity creation, mobile apps, CRM, digital branding, localization services, and introducing foreign online brands to the Turkish market.Selected Projects:Audioteka: A mobile, multilingual audiobook application for smartphones and tablets. Based in Warsaw, Poland, Audioteka offers a diverse range of audiobooks for users on the go.DeFacto: Successfully launched DeFacto's international sales portal, defactofashion.com, expanding the brand's global reach.Flank Esports: Developed a big data-powered all-in-one platform that allows esports enthusiasts to follow their favorite teams, fixtures, leagues, and tournaments while staying updated on the latest news.Stylup: Worked on various aspects of this innovative platform to enhance its online presence and user experience.Efendy: Provided strategic assistance and development services to elevate the brand's e-commerce capabilities.

While providing consultancy, DeFacto's e-commerce management underwent changes, leading to an offer for a full-time position as Acting E-Commerce Director. I took on this role, leading a team of 35+ employees and driving significant initiatives.Major Projects & Achievements:- PayU Integration for Fraud Detection: Implemented a system that prevented an annual loss of 1.5M TL by detecting fraudulent activities.- Omnichannel Flow Optimization: Resolved key faults in omnichannel processes, enhancing customer experience and operational efficiency.- MasterPass Integration: Launched a seamless one-click payment system to improve the checkout experience.- Call Center IVR Implementation: Increased the call answering rate from 70% to 94% by introducing an Interactive Voice Response system.- Launch of defactofashion.com: Successfully launched DeFacto's international sales portal, a project that had faced delays over the past 3 years.- Marketplace Integration: Integrated with 20+ local and international marketplaces, including Gittigidiyor, Bamilo, and LaModa, to expand sales channels.- Corporate Sales Projects: Managed successful corporate sales collaborations with brands like Oriflame, Migros, and Garanti Bankası.About DeFacto:DeFacto is Turkey's second-largest ready-to-wear brand, with 319 domestic stores and operations in 16 countries, showcasing its robust presence in the fashion industry.

Co-founder at www.giycem.com, the ultimate destination for lingerie, nightwear, swimwear and loungewear for men, women & children.800% increase of revenue in just 12 months.2014 finalist of etohum, Turkey's leading startup accelerator program.

Co-founder and CEO at Turkey's leading daily deal site grupfoni , a 26M USD+/year revenue company.Despite strong competition, mainly from Groupon, grupfoni established a market leading position in the Turkish group buying market in just six months. grupfoni was Turkey's leading group buying site with 4 million members, over 300k followers on Facebook and up to 150k daily visitors. Between June 2010 - November 2011 the company sold over 1.4 million coupons in 7,000+ deals in the categories restaurants, beauty, travel, nightlife amongst others.Majority shareholder was Group Buying Global (GBG), a Zurich-based holding company run then by Klaus Hommels and Oliver Jung.Acquired by Quants Financial Services AG, a Swiss investment company.

• 100%+ increase of revenue in just 10 months. • Creating an affiliate sales network for online hotel reservation service HRS.• Planning launch and advertisement related activities and putting the same into action.• Coordinating business partners such as Turkish Airlines, Yellow Pages Turkey.• Preparation of relevant reports.About HRS:With more than 830,000 accommodations and 400,000 holiday homes/apartments in 190 countries, HRS is one of the biggest global online hotel booking companies. Located in Cologne, the company has 1,500 employees in 28 offices worldwide.

• Consulting services to foreign online gaming, gambling and telecom companies on the Turkish Internet market.

• Creating the www.yeterkiiste.com trademark owned by TeknoPazar, an affiliate of IşNet.• Creating all execution schemes of this website (supplier channel management – securing orders - supply\stock\warehouse management-packaging-logistics-customer services), making contacts to perform these activities, concluding all activities to ensure the preparation of technical infrastructures.• Coordinating business partners such as IBM Türk and LOGO Business Solutions related to the project.• Selecting the personnel necessary for managing the website.• Determining short/long term commercial targets, determination of sources necessary for achieving targets, and putting the same into action.• Planning launch and advertisement related activities and putting the same into action.• Planning corporate close sale campaigns for the personnel of Iş Bankası and its affiliate, commissioning the same by performing necessary activities.• Preparation of relevant reports.The company became profitable in just 12 months, with an average of 380.000 USD/month revenue.

• General management, coordination and control of one of Turkey’s largest e-commerce websites.• Campaign and content coordination for shop managers.• Coordination of stock and supply units.• Project management (organization of periodic campaigns etc.)• Business development (innovations for the website, creating business ideas and coordination etc.)• Preparation of financial reports and submitting the same to management level.

• Expanding media services customer portfolio • Production and reporting control in media department • Follow-up of customer relations

• Strategic planning of advertisement campaigns• Allocation of advertisement budgets• Performing analysis before and after advertisement campaigns• Follow-up of weekly and monthly customer reports (sector expenditures and analyzing TV ratings)

• Follow-up of customer relations • Agency agreements and reporting• Coordination of TV program flow

Creating reports for Number One TV from TV viewership data.