Recruitment Marketing & Employer Branding Executive
Hanoi, Hanoi, Vietnam
1. Digital Marketing- Generate potential candidate leads through SEO/SEM, SMM (Facebook Ad, LinkedIn Ad), Email Marketing (via Mailchimp), landing page (via Ladipage), career site.- Track and optimize Digital Marketing performance through: A/B testing, Google Analytics, Google Tag Manager, UTM.2. Data management & Data analysisManage, update and analyze recruitment marketing data to provide insights, dashboard that allow strategic decision making process regarding recruitment.3. HR System- Champion of Applicant Tracking System (ATS)- Join HR digitization project (utilize ATS to automate Recruitment Marketing and Recruitment efforts)- Create new workflow and user manual on ATS (Employee Referral Program & Agency Portal)4. Others- Manage and execute end-to-end Employee Referral Program.- Improve productivity, performance and compliance by identifying better processes, resources and software tools