Heather Travaglini Email & Phone Number

Gambrills, Md, Us

Hanover, Maryland, United States

Plan and implement marketing campaigns and projects for junior staff members to align with team needs.Train junior staff on the processes and procedures of the Marketing department.Develop professional growth plans and complete performance reviews for junior staff.Implement and identify ongoing training and professional development opportunities to keep junior members of the team abreast of the latest marketing happenings and trends.Manage expectations of junior team members and others on the team regarding workflow and deadlines.Continue duties of content marketing manager.Appointed as co-lead of the firm's Parental Support Squad ERG in January 2024.

Hanover, Md

Develop content strategy that aligns with business objectives.Collaborate with designers, Marketing team and PR agency to produce relevant content to promote and support brand, including emails, social media posts, infographics, white papers, case studies, collateral, PowerPoint presentations, ads and brochures.Ghostwrite articles and blogs authored by subject-matter experts, often including interviewing external influencers and industry leaders.Edit and proofread content written by subject-matter experts within organization.Partner with the video team and internal stakeholders to create engaging video content—including animated case studies, photo slideshows and interview-style videos—to promote the firm’s services and showcase our search consultants’ expertise.Produce MLA’s five monthly podcasts, working with hosts to edit the content, create audiograms and draft compelling promotional copy for each episode.Provide consultants with suggestions for LinkedIn profile improvements to increase exposure and engagement for users.Manage all social media accounts and develop social media strategy with the assistance of the Social Media Assistant.Ensure all content aligns with the established brand guidelines and in brand voice and tone.Produced the firm’s digital magazine, The Legal Navigator, for three years, partnering with the executive director of marketing to select interviewees, then scheduling and interviewing general counsel, managing partners and other legal professionals; drafting all articles for each issue; and preparing all marketing communications for the dissemination of the finalize piece.

Specializes in weddings, events, and portraiture of all kinds (engagements, corporate, children, family, pregnancy, professional headshots, etc)

Baltimore, Md

Managed in-house marketing writing and editing teamsOversaw staff of freelance writersProject managed marketing writing assignmentsWrote and edited marketing materials, including web copy, direct mail, emails, search ads, social media postsManaged a $300K yearly budgetWorked directly with clients at all levels of the corporation, including the president of the university and the vice presidents of marketing and communications

Edited and proofreaded marketing materials (direct mail, emails, Web copy, fliers, etc.) for an online university and Laureate corporateManage freelance editing staff of 8-10 editors Maintain and update 150+-page style guide

Photographed weddings at various locations throughout Maryland

Wrote multiple articles a week on wedding related topics, including vendor interviews, calendar updates, and how-to and idea topics

Oversaw and coordinated the flow of work coming into and going out of the office; managed work of the document specialists; worked closely with all branches of the company, constantly communicating between each; trafficked assignments to outsourced typists; interviewed potential editors and document specialists; edited several hundred page quality assurance reports; compiled and created CD final reports to send out to clients

Government contracting company; worked as assistant to President and CEO; helped with conference planning and RFPs; administered typing tests to interviewees; performed general office tasks and assignments as assigned

Bachelors, Journalism

Activities and Societies: Tau Beta Sigma, Mighty Sound of Maryland Marching Band *Wrote for The Eclipse student newspaper for a semester..

Professional Certification, Photography

*Learned how to use a variety of cameras from SLRs to large and medium formats. *Developed my own black and white photography. *Explored.