Helena Hattinen Email & Phone Number

Finland, Helsinki

Managing formalities relating to patent and utility model prosecution including- prepare application documents for filing with different offices (PRH, PRV, EPO, WIPO) or local representatives and agencies globally- Extract relevant information from communications, docketing due dates and supervising IP management system and files- Correspondence with PTOs, attorneys, agencies and clients - Audit and maintain client files, drafting reports and legal documentation, handling fees, annuities & billing- General support for the IP team, customers and colleagues, finding out solutions and new ways of adding efficiency and improving processes and collaboration!

Professional advisor in the field of marketing and IPR/trademarks, job hunting:- Brand development work, name clearances and applications for trademark registration in the European Community/OHIM (Bocap Investment Oy, Trustability Incorporated Oy).- Event arrangements (PROimpact Oy/Työhyvinvoinnin Tulos Foorumi) - Brand architecture strategy (Brandworxx Oy)Competence development and training:- Aalto University: Consumer Behaviour, Advanced course / Jan 2013 - TalentGate: Digital Marketing / November 2012

Finland

Key responsibilities: - Participate in brand strategy work and its implementation into the actual products and services- Support for internal clients in marketing execution to identify strategic opportunity areas, positioning and how to differentiate and communicate the benefits (CVP)- Lead definition of the optimal naming and identity approach, provide recommendation on names that best support existing strategies and product story and convey the benefits in most efficient way. - Develop and manage Nokia’s brand portfolio and hierarchy system for all products, applications and services - Lead name creation work from insights and research to brainstorming and relationships with main naming agencies including budget responsibility, IPR and trademark protection- Manage relationship with consumer insights, user experience, localization, retail, design and legal for input and deployment of strategies. - Support in how to achieve a consistent, on-brand experience in communications with visuals, language, content, names and the role of partner brands in different touch points- Document and communicate decisionsMajor achievements- Jointly created Nokia’s product naming strategies and updates since 2003 and managing pre-research, stress-tests, name creation and IPR work (trademark clearances and protection). - Jointly created Nokia’s brands such as Touch and Type, Lumia, Asha and PureView. - Creation and communication of naming guidelines.

Broadly similar to the existing one with exception of the scope: - Included all business units and support functions- In addition to naming strategy development and implementation included also visual identity support for product marketing and campaign creation teams- Managing content policy and co-branding guidance.Over time the role became more focused with the goal of optimal naming and branding approach for all activities to maximize clarity and positive impact to the mother brand.

- Responsible for the Trademark team and global trademark protection to support all Nokia business groups in name creation, selection and protection. - Developed Nokia’s global trademark clearance and protection strategy- Responsible for global availability screenings for proposed names. Analysis of the search results and providing recommendations and risk analysis for the names. Involvement in agency selection.- Responsible for trademark protection: applications for trademark registrations with protection proposals (list of countries and goods) to maximize scope of protection. Manage the whole registration process (official actions, opposition, registration, renewals, evidence of use, trimming)- Enforcement of trademarks by monitoring own and competitors’ marks – attack when need to against alleged infringements.Manage all Nokia’s domain name registrationsTraining on all above (internal, external)

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