Connor Mccarthy Email & Phone Number

Peachtree Corners, Ga, Us

Atlanta Metropolitan Area

As the first design hire at this California startup, I established Design’s function and collaborated with Product, Sales, and Leadership to shape Tap’s design strategy for clients, publishers, and survey participants.Over three years, I was promoted twice and expanded my role to include sales enablement to support our marketing and customer implementation needs. I produced new themes, product imagery, demo assets for presentations, and high-fidelity mockups for sales pitches, along with custom resources for clients without in-house design capabilities.I led a collaborative effort with the Product, Account, and Executive teams to develop a cohesive content strategy, ensuring alignment across sales, product interfaces, and public materials.As Director of Design, I partnered closely with the Product team on several key initiatives, including:- Implementing a Bonus Bar experience that increased customer engagement by 10%.- Redesigning the RX home screen, leading to a month-over-month revenue boost of about 6%.- Creating a new product that, after thorough research, received Executive approval and is now in Beta testing with positive market feedback.- Enhancing our Publisher Dashboard for a more intuitive, on-brand user experience. These improvements also facilitated the seamless integration of new features while maintaining simplicity and usability.- Designing our mobile app, marking the company’s first fully B2C product. In collaboration with the Product and Executive teams, we defined the app's role within our product ecosystem, establishing both short- and long-term goals, as well as its marketing strategy.I also collaborated with the Development team to create a comprehensive design system, differentiating our B2B and B2C products and utilizing the Mantine UI library for efficient implementation.

Atlanta Metropolitan Area

As the lead designer, I worked on developing a comprehensive design strategy to ensure our company consistently delivered a seamless, high-quality experience across all customer segments.Key achievements include:- A comprehensive deep-dive into the content being used throughout the company.- Created end-to-end journey flows using personas for improved customer onboarding understanding.- Analyzed and compared current product experience with potential future product experience through experience flow mapping.

Atlanta Metropolitan Area

As the first design hire, I reported directly to the Chief Technology Officer (CTO). My initial responsibility involved a comprehensive review of our product lines, coupled with the development of targeted design strategies for each.Other key achievements included:- Conducting in-depth research to understand customer needs, behaviors, and pain points.- Performing a competitive analysis to assess our market positioning.- Compiling detailed documentation that outlined the strengths and weaknesses of each product line, along with actionable solutions ranging from quick fixes to long-term strategies.- Designed enhanced digital color palette, assets, and layouts for improved user experiences.- Increased Respondent Survey Experience onboarding success rates by 33% through redesigning onboarding and profile flow.

Greater Atlanta Area

Project Management - Help run a team of 12 in three different countries. Write game/ company documents. Create forms for bug tracking, time management, project scope, and project tasks. Run weekly check-in meetings. Fill in holes along the pipeline where I can.Co-Game Designer -Design / balance characters & character abilities.Design / balance game mechanicsHelp with ideas around UI/UXHelp to create & streamline work pipelineLevel Designer - Provide direction for each levelWork with Art director on level feel (assets, mood, lighting, etc)Design / balance level mechanicsCreative Writer - Write up game loreWhen needed write up social media posts for gaming campaigns etc

- Evaluated current user workflows to improve consumer experience- Created modern layouts and components in line with current design trends and standards- Formulated new interaction models for enhancing consumer experience

Greater Atlanta Area

I manage a team of 7, the team includes designers, content writers, and motion designers. I work with our team to define our mobile standards, we are currently working on the creation of a digital asset library. I work with our product owners to help define our mobile strategy. This includes looking at the future roadmap of our product, helping to refine features, and reviewing how to execute the roadmap in variable steps.

Greater Atlanta Area

Grew our mobile team while continuing to adjust & map out a mobile strategy.

Greater Atlanta Area

Worked to start creating a mobile strategy. Started to build and maintain assets to be used within our application. Worked to bring designs in-line with mobile standards reducing the use of custom coding where possible. Introduce modular design system.

Greater Atlanta Area

Lead and manage mobile app / website design - Develop testing standards - Develop user flow - Create wireframes & prototypesRecord, analyze, & create documentation on user testingCreate UI assets for application

Greater Atlanta Area

Meet with clients to work out project parameters, find and create work teams, manage multiple projects from conception to release, help with UX design and wireframe creation, and game design documentation

Greater Atlanta Area

Provide consultation for clients on UI/UX, game design, and graphic design around mobile applications and web: create flow documents and flow maps, wire-framing, mock ups, and art assets. Write user stories. Collaborate with internal and client programmers, development team, sr. architects and management to deliver your product. Present ideas and concepts to clients and management.

Greater Atlanta Area

Provide consultation to clients on UI/UX for mobile applications: create flow documents and flow maps, wire-framing, mock ups, and art assets. Write user stories. Collaborate with internal and client programmers, development team, sr. architects and management to deliver product. Act as lead on all UI/UX mobile projects. Present ideas and concepts to clients and management.Gamefication – provide consultation on ways to improve user experience and engagement by using game concepts for mobile apps. Provide user stories, flow maps, mock ups, wire-framing, create art assets and collaborate with team to implement

Greater Atlanta Area

Brand development, mobile gaming, and application/ interactive development