Member of the Customer Experience & Omnichannel team, which is charged with leading the enterprise toward a more customer-centric, omnichannel marketing model. Led global hub for Closed Loop Sales & Marketing, bringing together cross-functional teams and our businesses / regions together to create a unified set of capabilities, processes, and data that power our new commercial model.

Built the Global Marketing Automation function, fueling BSC’s commercial transformationHired and led team that strategized, launched, and administered Salesforce Marketing Cloud and adjacent SFDC clouds / tech for the Global enterprise, across 12 business units and regionsPartnered with business teams to grow marketing automation maturity and deliver Closed Loop Sales & Marketing programsLed partnership with a business to create a new global lead management capability, resulting in pilot campaign supporting $2M incremental revenueProgressed BSC’s omnichannel capabilities by roadmapping, delivering, training, and leading change management on 10+ scalable capabilities, resulting in $41M of value that won a VIP Platinum AwardInitiated BSC’s centralized commercial data management function

Led a team that managed digital campaign planning for the Interventional Cardiology, Peripheral Interventions, and Rhythm Management businesses.

A member of the Global Digital Marketing team working within the Interventional Cardiology and Rhythm Management businesses to plan and manage digital marketing campaigns.

Led the Ad Fed Communications Committee of 6-10 volunteers as a voting board member for three years. Responsible for talent acquisition and retention, P&L, and managing the committee's initiatives. Some successes the team accomplished during my tenure were:- Creating a streamlined process for promoting events, resulting in improved quality and timeliness of content, and ultimately keeping events well-attended- Putting in place a thriving content marketing approach, including an active blog and strong photography coverage of events- Growing relevant traffic through SEO which increased visibility to the important services Ad Fed provides to the local ad community (job board, events, news, etc)Ad Fed is a great organization for networking, building skills, and education! I highly recommend becoming a member, and I personally plan on continuing to stay involved on a more informal basis throughout my career.

Worked with clients to develop measurable interactive marketing strategies that reached their audience through multiple integrated channels, collaboratively guided the implementation with a project team, and then followed-up by delivering actionable results-based analysis.

Worked to acquire and strengthen relationships with integrated marketing clients by delivering creative ideas, goal-based strategy development, and measurable results.

Managed interactive software development and marketing projects. Results include a landing page that effectively tracked multiple conversion types from five different channels and won an award from the Internet Advertising Competition, as well as a search engine optimization campaign that increased positive visibility for the client from a benchmark of 5 percent pre-project to 45 percent positive visibility post-project within a two month timeframe.

Conceptualized, project managed, and marketed downloadable consumer software applications, including a social media product which comprised over half of the company’s revenue at its peak. Managed ongoing user experience testing to improve ROI, consistently improving the profitability of specific campaigns by 5-50+ percent, aggregately resulting in millions of dollars in growth.