Hau Nguyen Thi Email & Phone Number

Ho Chi Minh City, Vietnam

• Growth Strategy & Automation: Leading the Business Page Chat project, developing content and automated CDP products for full-funnel marketing engagement (user acquisition to retention) for Highlands, 7-Eleven, MM Mega.
• Data-driven Insights: Analyzing user behavior and merchant needs data, conducted A/B testing to design growth programs, enhancing new product features, and improving campaign effectiveness.
• Cross-functional Collaboration: Working closely with Growth, Product, Ops teams to ensure product consistency, address operational issues, verify campaign quality and acting as the main contact for alignment.
• Partnership & Product Management: Managing Partnership in Voucher Distribution project (platform campaign at the company strategic level), from Product development to Go-to-Market, integration with partners (D’corp.
• Pioneered BP Chat product for Offline Payment, increased 10,000 Highlands Coffee followers, built successful use case with CR (read/sent) = 9.4%, and doubled voucher redemption rate via BP Chat in the 1st month.
• Developed full plan for new automated features: “Follow BP, receive gifts” and multi-step campaign journeys, establishing growth loops in product ecosystem (Mini App, Membership, Payment, Voucher Distribution).

Ho Chi Minh City, Vietnam

• CPG, Retail (1P) - Mom&Baby Category
• Strategic Partnership: Developed and executed data-driven strategies to enhance commercial aspects and marketing investment for Abbott, Lego, Aptamil, Molflix, Morinaga, Meiji
• Campaign Performance & CRM Optimization: Collaborated with the Brand Partnership team to measure and optimize marketing campaigns, utilizing CRM tools to drive growth and achieve P&L objectives.
• Campaign Execution: Followed integrated marketing campaigns across digital ads and social media, driving engagement and revenue for key accounts.
• P&L Management: Managed demand planning, inventory, selection portfolio, and paperwork, aligning sell-in/sell-out planning while overseeing P&L OKRs (COGS, Rebate, Front Margin, Gross Profit) and ensuring brand.
• Turned Abbott's P&L positive and reached NMV target/month within 2 months (1st time at company level).

Ho Chi Minh City, Vietnam

• Lifestyle cluster, Marketplace (3P)SOW1: Flash Sale & Deal Hunting Project Leader
• Campaign Execution: Led planning and execution of Flash sales & Deal hunting initiatives for Midtail team, collaborating with Merchandise teams for impactful promotions.
• Data Analysis & Forecasting: Analyzed category trends and Sales data to forecast campaign performance and identify optimization opportunities.
• Cross-functional Coordination: Collaborated with BD, Merchandise & PM to design, roll out, and evaluate projects.
• Process Optimization: Developed new Flash Sale & Deal Hunting process (Business team) to minimize risk, enhance efficiency.Achievements:
• Led a team of 15 in the Flash Sale function, increasing contributions to 50% C2C category and optimizing internal processes by automating workflows to reduce team workload by 30%.

Bachelor'S Degree, Business/Commerce, General, 8.4/10

Scholarship To Elevate Education And Develop Skills (Seeds), Business And Social Skills

• Won SEEDS scholarship of Pacific Links Foundation based in the US from 2013 to 2022 (Average: over $2,000/year). • Excellent Student.