Hau Nguyen Thi Email & Phone Number

Ho Chi Minh City, Vietnam

• Growth Strategy & Automation: Leading the Business Page Chat project, developing content and automated CDP products for full-funnel marketing engagement (user acquisition to retention) for Highlands, 7-Eleven, MM Mega Market, and Jollibee.• Data-driven Insights: Analyzing user behavior and merchant needs data, conducted A/B testing to design growth programs, enhancing new product features, and improving campaign effectiveness.• Cross-functional Collaboration: Working closely with Growth, Product, Ops teams to ensure product consistency, address operational issues, verify campaign quality and acting as the main contact for alignment.• Partnership & Product Management: Managing Partnership in Voucher Distribution project (platform campaign at the company strategic level), from Product development to Go-to-Market, integration with partners (D’corp, KAS, Naviworld).Achievements: • Pioneered BP Chat product for Offline Payment, increased 10,000 Highlands Coffee followers, built successful use case with CR (read/sent) = 9.4%, and doubled voucher redemption rate via BP Chat in the 1st month.• Developed full plan for new automated features: “Follow BP, receive gifts” and multi-step campaign journeys, establishing growth loops in product ecosystem (Mini App, Membership, Payment, Voucher Distribution).• Led voucher distribution launch, trained Partnership teams, reaching 80% project completion in Phase 1 pilot.

Ho Chi Minh City, Vietnam

CPG, Retail (1P) - Mom&Baby Category• Strategic Partnership: Developed and executed data-driven strategies to enhance commercial aspects and marketing investment for Abbott, Lego, Aptamil, Molflix, Morinaga, Meiji• Campaign Performance & CRM Optimization: Collaborated with the Brand Partnership team to measure and optimize marketing campaigns, utilizing CRM tools to drive growth and achieve P&L objectives.• Campaign Execution: Followed integrated marketing campaigns across digital ads and social media, driving engagement and revenue for key accounts.• P&L Management: Managed demand planning, inventory, selection portfolio, and paperwork, aligning sell-in/sell-out planning while overseeing P&L OKRs (COGS, Rebate, Front Margin, Gross Profit) and ensuring brand compliance.Achievements: • Turned Abbott's P&L positive and reached NMV target/month within 2 months (1st time at company level).• Built a customized JBP for Abbott on Tiki, securing a break-even P&L for 2024 with support from superiors.

Ho Chi Minh City, Vietnam

Lifestyle cluster, Marketplace (3P)SOW1: Flash Sale & Deal Hunting Project Leader• Campaign Execution: Led planning and execution of Flash sales & Deal hunting initiatives for Midtail team, collaborating with Merchandise teams for impactful promotions.• Data Analysis & Forecasting: Analyzed category trends and Sales data to forecast campaign performance and identify optimization opportunities.• Cross-functional Coordination: Collaborated with BD, Merchandise & PM to design, roll out, and evaluate projects.• Process Optimization: Developed new Flash Sale & Deal Hunting process (Business team) to minimize risk, enhance efficiency.Achievements:• Led a team of 15 in the Flash Sale function, increasing contributions to 50% C2C category and optimizing internal processes by automating workflows to reduce team workload by 30%.• Implemented Deal Hunting strategies during Mega Sale events, achieving a 60% GMV contribution.__________________________Key Account Management – Toys & Books category• Account Management: Built relationships with 1000+ sellers to drive sales growth aligning strategies with objectives.• Data-driven Strategy: Analyzed market trends and account performance, creating customized marketing strategies to enhance product visibility and conversion rates. • Contract Negotiation: Negotiated agreements with sellers, ensuring compliance with pricing and promotional terms.• Seller incubation: Provided guidance on platform features, operations, and campaign strategies to boost seller performance.• Operational Efficiency: Secured competitive pricing, stock, assortment for campaigns, while resolving operational issues.Achievements: • Exceeded KPIs with key metrics (40% contribution): Midtail to Shorttail seller’s scalable conversion (120% - 260%).• Surpassed marketing solution sales target by 8 times in the first trial.• Mentored junior associates, improving productivity by 30% and fostering a culture of continuous learning.

Bachelor'S Degree, Business/Commerce, General, 8.4/10

Scholarship To Elevate Education And Develop Skills (Seeds), Business And Social Skills

• Won SEEDS scholarship of Pacific Links Foundation based in the US from 2013 to 2022 (Average: over $2,000/year). • Excellent Student.