• Led the Performance Strategy team, shaping the vision and driving initiatives focused on storytelling, problem-solving, and value-based selling to deliver impactful solutions and strengthen client relationships.• Developed and executed AdTech and AI-driven sales strategies for advertising clients facing challenges in innovation and revenue growth, delivering tailored solutions that drive digital transformation and business expansion.• Successfully launching AutoMediaMarketplace.com, an innovative local client SaaS platform partnering a collective of Advertising agencies, publishers and adtech companies for mutual revenue growth.

Developing revenue at fullthrottle.ai an AI advertising platform with three patented marketing solutions providing end-to-end people and household based identification, multichannel media activation and business outcome measurement.

Strategic alliance broker for Connected TV, OTT and advance audience targeting for large Tier 3 Automotive agencies, Digital agencies and world class SSPs. Client roster includes Stream Companies, Sincro (formerly CDK) and SpotX.Coaching and educating Senior Leadership and C-Suite executives across the Advertising and Media industry to transform business offerings creating incremental revenue opportunities. Competencies include advanced media platform intelligence, automotive marketing acumen and creating aggressive growth minded organizational structures.

Led Corporate strategic vision for the largest cable television company by developing Tier 1, 2 and 3 automotive revenue growth plans including linear, digital, OTT and Attribution product development.• Partnering with Ampersand (NCC Media) on Tier 1 & 2 automotive revenue strategy• Collaborating with Regional Field leadership on Tier 3 approach, auto acumen and team staffing• Auto acumen strategy• Enterprise thought leadership• Linear TV Attribution development• Transforming sellers into omni-channel marketing consultants• Keynote speaking at Automotive Digital events• Building Auto sales teams in key Effectv markets

Positively led strategic collaboration between key Chevrolet AOR partners including Agency, Media, Digital and Chevrolet’s promotional agencies. Instinctive ability to connect with Chevy Marketing clients and retailers allowing for flexibility to craft unique marketing solutions benefiting multiple stakeholders. • Pioneered General Motors Digital strategies that deliver in market auto shopper results for the Chevrolet network.• Key architect in building and staffing the Agency 720 Southeast office for the Chevrolet business managing 17 employees who actively represent 39 Chevy dealer groups in 7 states. • Agency lead in developing new business pitches to conquest 13 Chevy dealer associations

Established this Omnicom agency focused on Automotive marketing and driving brand initiatives through the retailer channel. Collaborated with the other OMC diversified agencies to uncover franchisee enterprise models seeking brand marketing support.

Managed Chrysler, Jeep and Dodge Dealer Advertising Association business for three Agency account service offices. Agency billings rose in excess of $240 million dollars in a 5 year span. Expertly counseled clients to invest wisely in innovative Digital, strategic TV and radio marketing plans. • As lead Agency member for the Daimler-Chrysler client, actively managed other AORs involved on the Digital plan (Organic) and Multicultural plan (Global Hue). • Other key lead roles were to steward National brand positioning cohesively with new product launches including regional nuances. • Directed major co-branding marketing programs with ACC athletics, Tampa Bay Buccaneers, University of Florida athletics, Orlando Magic and other various sponsorships.

Led Agency field offices in Los Angeles, San Francisco, Phoenix, Denver and Portland which serviced the Dodge Dealer clients. Oversaw 15 Agency team members that generated $120 million in annual Agency billings. Main responsibility was to extend and amplify national and regional creative by tactically building Advertising communications. Built short and long range marketing goals for Dodge clients then led the Agency team on creative development and Media tactical planning. Implemented marketing and promotional campaigns including NASCAR initiatives major sports sponsorships including the Los Angeles Dodgers, Los Angeles Clippers, Oakland Raiders, San Francisco Giants, San Jose Sharks, Stanford University athletics and various entertainment programs involving Aerosmith, Tim McGraw and Faith Hill.

Advertising Account lead responsibilities for the New York Dodge dealers.