Head of marketing for a leading provider of non-discretionary home maintenance, repair, and replacement services across HVAC, electrical, and plumbing•Leads the marketing team in developing and executing integrated strategies to drive brand awareness, customer engagement, and revenue growth.•Oversees all aspects of digital marketing including SEO, SEM, social media, email marketing, content marketing, and digital advertising.•Analyze market trends and customer insights to identify opportunities for innovation and optimization.•Collaborate with internal teams to align marketing initiatives with overall business objectives.•Manage budget allocation and performance tracking to ensure maximum ROI on marketing investments.•Dynamic team leader that drives high ROI lead generation with a world-class customer service culture

A key leadership role overseeing multiple home service brand's marketing teams. A strategic and hands-on role, with significant focus on local marketing programs, and their effectiveness in driving overall sales and customer growth for franchise owners. Leads the individual local performance marketing teams across assigned brands, while focused on supporting franchise owners to grow their individual businesses via amazing experiences and fully integrated marketing plans.•Develops Integrated marketing plan strategy and recommendations•Manage and mentor multiple teams by guiding, inspiring, and delivering on the marketing mission and company vision. •Builds and maintains relationships with key agency partners, and cross functional teams to achieve goals.

• Member of the executive leadership team that is responsible for the strategy and management of multiple national home service franchise brands • Collaborate with cross-functional project team (including representatives from Marketing Leadership, Operations, Training, Digital, Creative, Communications and franchisees) to develop and test relevant and new marketing ideas.• Manage and develop Local Marketing Specialists and Assistants responsible for building and executing individualized marketing plans for multiple national level home services brands.• Responsible for the digital execution of a national marketing program for all franchise owners including strategy, planning, execution, vendor negotiation, and team management.• Direct and lead all strategic brand activities – providing content topics and direction across all marketing department verticals.• Brand P&L oversight for the MAP (Marketing, Advertising, Promotions) fund budgets.• Train new and existing franchisees on Brand marketing systems and programs, as well as general marketing principals.• Digital media specialist, who collaborates with SME teams for SEO, SEM, and Paid Media teams to execute national strategies for both the brand and local programs

Direct development and execution of traditional and digital media strategies and recommendations for multiple travel, leisure and auto accounts including paid search and social campaigns across multiple websites and platforms. Analyzing and optimizing campaigns in real time while ensuring that brand standards are being consistently met across all platforms. Creating and fostering vendor relationships for traditional, digital and emerging media companies.

Consulted as the principle strategist and account lead for the agency in the Hampton Roads market. Was responsible for overall research, development, and reconciliation of media plans across multiple channels (Traditional/Interactive/Social).

Director of Marketing for Farm Fresh, a regional grocery chain owned by SuperValu, as the on-site representative for Ivie and Associates, the largest retail agency in the U.S. Responsible for coordinating, and executing all marketing, including strategy and buying of print, digital, radio, TV, sponsorships, and promotions. Provides input and executes the strategic direction while ensuring business plans reflect local, regional and industry conditions. Development of direction of the marketing team including graphic artists and advertising coordinators. Collaborative work with the leadership team to develop and execute the strategic direction. Evaluation of in-market adjustments needed in order to ensure that business plans reflect in market needs. Closely collaborate across Merchandising, Operations, and Finance.

Project manager for targeted publications. Managed promotional events, trade shows, and contests for the paper. Oversaw business trade, negotiated media and B2B relationships to co-brand or sponsor local events and initiatives.

Direct control of the Virginia market for a national marketing campaignMulti-unit direction of street teams and college representatives in VirginiaDirected social media exposure for the market Coordinated sponsored events with local and national companies to cross-promote the brandManage daily and weekly reports including expense, payroll, and performance reports

Co-owner of an independent coffee shopDirected all financial aspects: budgeting, P&L analysis, inventories, etc.Created and implemented multiple advertising campaigns including: direct mailing, festivals, print, and onlineDeveloped the business model to secure financing Negotiated business contracts with local distributersCreated menu concept, pricing structure, and marketing strategy

Consistently beat all financial budgets: labor, sales, profitDirected the store to 25% comp salesTrained and developed management staff and mentored new and troubled general managersEarned Achiever status, the second highest level of operations in the companyHighest level of customer service according to the company's customer feedback systemWon franchise top honors multiple periodsIdentified and implemented inventory controls