Conducting marketing activities including trade show, training, forum, and product promotion. Leading the marketing research in product marketing and competition analysis, market trend survey and study to product orientation, trade show and exhibitor survey and study. Planning and performing product video filming, editing, and post production and trade show preparation. Managing product planners over the product development status for marketing activities. Conducting website reconstruction and development and managing and directing social media activities. Planning, executing, and evaluating annual marketing budget, execution efficiency and effectiveness.

Conducting the system buildup and managements for product strategy planning and development including product/pricing to revenue strategic planning, market competition analysis, product roadmap and revenue goal layouts, and product team management, etc.. Leading the pro-phase study to the competitive market and survey for new technology and its application as well as integration of technologies and functions for product allocation and specification definition. Planning and building budgets toward product development and control budgets to achieve company goal. Guiding teams for product orientations, specifications, appearance designs, pricing definition, product life and transition, developments to finish. Reviewing and controlling overall development statuses with team and taking risk control for urgent subjects. Sourcing and surveying vendors and negotiating the buying and development costs.

Developing and exploring business opportunity in global region. Enhancing product sales through global channels and reinforcing business relationship with worldwide clients. Conducting and orientating product launches and sales activities throughout sales team. Instructing and guiding sales team to achieve target revenue. Coordinating sales team and factory for OEM/ODM projects with worldwide brand clients. Risk control and management in new and existing business. Decision making for sales activities. Managing and leading sales and RD teams and factory for project achievements. Guiding sales team for managing customer complaint and process.

• Managing sales affairs for US branch office including price control, forecast review, stock control, order driven, channel launch assistance, RMA, stock rotation.• Coordinating sales activities between US office and various departments for NPI, product development schedule control to meet US office and channel launching plans, as well as conducting technical certification to meet US regulations.• Performing risk managements for stock turnover and backlog recovery, product issue resolution and recovery, vendor driven and escalation for fast recovery to missing shipment.• Analyzing monthly and quarterly US market data for product pricing review and adjustment, promotion review, and strategy suggestions.

• Established and started Taichung office including all preparations for operational affairs and needs.• Orientate and manage Taichung office functions including human resource, finance, general affairs, procurement, and technical documentation.• Designed and developed products by defining and verifying product specification and design, planning and controlling development schedule, establishing engineering documentation, material approval and procurement, etc.• Instructed engineers to understand technical theory and verification process, conduct team for troubleshooting and risk management.

Managing corporation business strategy planning, business partnership development, new business/industrial application orientation, foreign market development, etc.. Conducting product development, customer/new projects, and new product launch and market releasing. Establishing co-partnership business model and cooperation between company and customers/​distributors. Conducting the business penertration to foreign market including documentation, information, visiting, etc.. Creating project/corporation/​customer liaison and fluent communication channels.

Managed all Taiwan Contracted Manufactures in Semi-conductor component for product manufacturing and development. Product delivery and development status verification and monitoring. Quality related issues auditing. Customer affairs management including audit arrangement and issue reporting and negotiation. CM management in price negotiation, product development coordination, compensantion and contract negotiations.

Provided global technical support for the test equipment sales to PCB assembly industries woldwide - USA, Brazil, Korea, Thailand, Malaysia, India, Turkey, Indonesia, Singapore, China, and Eupore. Customer testing project orientation and development for NPI, mass production, branchmark, etc.. Managed customer support and project affairs including project status control, communication, spec verification, etc.. Worldwide pre-sales of the testing equipments to global customers.