- Conducted A/B testing and analyzed viewer data to create a content strategy that increased follower conversion rate by 700% from Dec. 2021 - Apr. 2022; accumulated more than 400,000 followers- Developed a marketable internet persona, averaging 5.2M views, 9K shares, and 4.4K comments from 2021 - 2022- Stayed up to date with the latest trends and algorithm changes to ensure optimal performance on the platform

- Developed and executed a comprehensive social media strategy to increase brand awareness and identity among college students, resulting in 100,000 views on a product video- Collaborated with Samsung marketing teams to align campaigns and messaging with brand objectives- Built and maintained relationships with key stakeholders, including campus organizations and influencers to expand the reach and impact of Samsung’s presence on campus- Created and produced engaging video/photo content for Samsung products leveraging storytelling and visual storytelling skills

- Enhanced visual representation of the brand identity, personality, and image- Developed content strategy that focuses on increasing engagement and leads; achieved 20% increase in content engagement (views, clicks, and shares)- Utilized Adobe Creative Suite–Photoshop & Lightroom–to accentuate the brand image in digital content