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Selva Ganesh Balaji Email & Phone Number

Staff Software Engineer at Ascenda
Location: Singapore 5 work roles 2 schools
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✓ Verified Jul 2026 3 data sources Profile completeness 86%

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Current company
Role
Staff Software Engineer
Location
Singapore
Company size

Who is Selva Ganesh Balaji? Overview

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Quick answer

Selva Ganesh Balaji is listed as Staff Software Engineer at Ascenda, a with 104 employees, based in Singapore. AeroLeads shows a matched LinkedIn profile for Selva Ganesh Balaji.

Selva Ganesh Balaji previously worked as Staff Software Engineer (Full Stack) at Ascenda and Senior Software Engineer (Full Stack) at Intuit. Selva Ganesh Balaji holds Bachelor'S Degree, Electrical And Electronics Engineering from Madha Engineering College.

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Ascenda

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Profile bio

About Selva Ganesh Balaji

A full-stack engineer with over 11 years of expansive experience, I've led pivotal software initiatives across diverse organizations. I have consistently demonstrated my skills across the stack, including both backend and frontend development, ensuring cohesive product outcomes that directly address customers’ needs.

Current workplace

Selva Ganesh Balaji's current company

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Ascenda
Ascenda
Staff Software Engineer
singapore, singapore
Employees
104
AeroLeads page
5 roles

Selva Ganesh Balaji work experience

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Staff Software Engineer (Full Stack)

Current

Singapore

Jan 2024 - Present

Senior Software Engineer (Full Stack)

Singapore

Participated in customer research, collaborated with product managers and designers, prepared technical documentation, and implemented features from backend to frontend.Developed the Order Management system for QBO's Commerce Accounting and new offerings.Led the frontend team for Order Management, architecting and building the UI using React/Typescript.Created the frontend Operational Excellence (OpEx) and incident playbook for on-call management to improve incident detection and repair times.Advocated for Visual Regression Testing in Intuit's frontend suite, and integrated GitHub Enterprise with the VRT tool.Developed a Slack bot that delivers GitHub Enterprise updates, reducing the time to merge Pull Requests and enhancing team productivity.Played a crucial role in integrating TradeGecko with QuickBooks Online post Intuit's acquisition, offering it as a bundled package to customers.

Aug 2020 - Nov 2023

Senior Software Engineer (Full Stack)

Singapore

Led the Order Management team at TradeGecko, developing modules for Refunds, Credit Memos, and Returns.Created technical designs and developed features like shipping integration, pricelists, customer groups, featured products, bill of materials, production orders, and product batching.Successfully led the migration of ember-cli from rails-sprockets build pipeline with no development downtime.Managed major migration of EmberJs from 1.10 to 1.13, writing codemods with jscodeshift to adapt to breaking changes.Profiled and fixed memory leaks in the frontend code, and educated the team on leak patterns.Identified and refactored technical debts in the frontend codebase.Mentored both senior and junior frontend engineers.

Aug 2017 - Aug 2020

Senior Software Engineer (Frontend)

Bengaluru Area, India

Conducted a technical evaluation of Angular2.0, ReactJs, and EmberJs at Razorpay to guide the future of the frontend stack.Transitioned the Razorpay Dashboard from AngularJS 1.x to ReactJS seamlessly, with no development downtime.Developed components like react-power-select, react-async-button, and various internal components during the migration.Established end-to-end testing for Razorpay Checkout using Selenium & WebDriverIO, handling multiple iframes and popups.Authored the razorpay-node NPM package, a Node.js SDK for the Razorpay API.Developed the frontend for the Payment Links feature.

Apr 2016 - Aug 2017

Member Of Technical Staff (Frontend)

Chennai Area, India

Key contributor in migrating Zoho Books frontend from JSP pages to a Single Page Application (SPA) using EmberJs at Zoho.Led the frontend development of Zoho Expense, creating components used across Zoho Books, Invoice, and Subscriptions.Pioneered the use of EmberJs during its alpha and beta phases, sharing expertise with the team.Developed dashboard visualizations using D3.js.Created the NodeJs bot 'Gunther' to automate the team's manual PR process, still in use.

Jul 2012 - Apr 2016
Team & coworkers

Colleagues at Ascenda

Other employees you can reach at ascendaloyalty.com. View company contacts for 104 employees →

2 education records

Selva Ganesh Balaji education

Bachelor'S Degree, Electrical And Electronics Engineering

Madha Engineering College

High School, Hsc

Zion Matriculation Higher Secondary School
FAQ

Frequently asked questions about Selva Ganesh Balaji

Quick answers generated from the profile data available on this page.

What company does Selva Ganesh Balaji work for?

Selva Ganesh Balaji works for Ascenda.

What is Selva Ganesh Balaji's role at Ascenda?

Selva Ganesh Balaji is listed as Staff Software Engineer at Ascenda.

Where is Selva Ganesh Balaji based?

Selva Ganesh Balaji is based in Singapore while working with Ascenda.

What companies has Selva Ganesh Balaji worked for?

Selva Ganesh Balaji has worked for Ascenda, Intuit, Tradegecko Is Now Quickbooks Commerce, Razorpay, and Zoho Corp Inc.

Who are Selva Ganesh Balaji's colleagues at Ascenda?

Selva Ganesh Balaji's colleagues at Ascenda include Jeremy Chow, Jin Yap, Pei Kun Chua, Goh Jun Rong, and Dang Khoa Nguyen.

How can I contact Selva Ganesh Balaji?

You can use AeroLeads to view verified contact signals for Selva Ganesh Balaji at Ascenda, including work email, phone, and LinkedIn data when available.

What schools did Selva Ganesh Balaji attend?

Selva Ganesh Balaji holds Bachelor'S Degree, Electrical And Electronics Engineering from Madha Engineering College.

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