You have a great product, I deliver the strategy to sell it online.- Google Ads- Facebook Ads- Data-driven optimization of your ROI / ROAS5 Years of hands-on experience from my own lead generation start-upExample project delivered:Designed and implemented a new marketing strategy for a start-up selling custom designed kitchens in Germany, maximizing value of conversions on Google Ads.

Built a lead generation service start-up for financial institutions in Vietnam based on a proprietary web system for comparison of personal loan products from various lenders. The business involves online marketing campaigns, IT development, B2B sales, customer relationship management and data analysis. We served over 500,000 users and established partnerships leading financial institutions in the country such as Lotte Finance, Mirae Assets Financial Company and F88.

Responsible for design and implementation of all policies and processes of consumer lending for a new business operation of the Bank, including:- Writing business specification for new loan origination systems (Diasoft Flextera, Nucleus Finnone Neo)- Supervise preparation of detailed operational guidance- Building of analytical team, setup of basic data warehouse and essential management reporting- Building of debt collection team- Fraud prevention and investigationAchievement: New system deployed and business successfully launched in 4 months since project start

Responsible for marketing, team management and project delivery to various consumer finance companies in Asia-Pacific region:- Project development of scoring model for in SAS using logistic regression- Several projects for complex review of collection process- Project for development of analytical data mart set and comprehensive risk management reporting- Project for converting existing management reports from MS SQL to Hadoop Hive using BI tools

Responsible for market analysis, due diligence and business launch planning in China for a leading international distressed asset management company

Project of scoring models development and validation for a major Southern European bank

Review and analyze early and late collection process and prepare improvements.Prepare and execute debtor amnesty campaign.

Supervise debt collection activities for consumer loans in 5 Asian countries. Set-up teams and processes in new start-up countries, optimize the performance in the existing ones.

Translation, testing and customer support for Facebook game Český Poker

Responsibility: Oversee a growing portfolio of over 1 million accounts, directly responsible for management of nationwide collection activities including 2 call centers, field collection, outsourcing, legal litigations, non-performing loans sale, process development, data analysis and development of supporting IT systemsAchievements:In order to support the growing business (9 fold sales growth over 3 years), scaled collection team size from 90 to 550 people. In the same period, increased the work efficiency from 450 delinquent accounts per operator to 700 by implementing autodialing and other improvements.Late collection recovery rate increased from 12% (per 3 months) increased to 28%. Early collection effectiveness improved from 68% to 91%.Launched a new call center in another city. Supervised migration of collection processes from ad-hoc tools to corporate IT system. Be the first to carry out non-performing loans portfolio sale on Chinese market. Developed and put in place an economically effective legal collection process.Developed key talents and build a local management team able to take over full responsibility by the end of 3 years working assignment.

Conception and creation of business reports, data mining with MS SQL server, analyses of portfolio quality, responsible for implementation and supervision of anti-fraud processes in Vietnam and Belarus.

Integration of handicapped people, organization and animation of past-time and self-development activities, propagation of events, accountancy and budgets, fundraising, web pages creation, teamwork, supervision over apprentices

Development of internet database system for mediation of personal assistance for handicapped students of the Charles University using HTML, PHP and MySQL technology