* Develop consistent branding and corporate identity* Develop and manage marketing budget* Establish and grow target market share* Work with outside marketing agency to develop and implement innovative digital marketing campaigns, social media and events* Oversee marketing operations including corporate website, digital marketing campaigns, corporate communications

 Redefined annual marketing plan in conjunction with sales department, detailing activities and developing annual budget, while remaining focused on meeting organizational objectives. Initiated new marketing direction and lead conceptual branding/advertising initiatives by working and collaborating with product engineers, developers, designers, and business stakeholders. Directed effort and provided concepts to evolve and refine Rotex brand including redesign of logo, redesign and refresh of corporate web site, and refresh of all literature, ads and sales materials.  Executed Search Engine Optimization strategy to increase web sales traffic, resulting in a reduction of web page bounces by 51.38% and increase in new user visits by 62.4%, pages visits by 74.6%, and mobile user traffic by 131%. Created and managed new US and International tradeshow program including branded messaging, new graphics and displays, and consistent methods of customer tracking and communication. Ensured articulation of new corporate brand and position throughout all facets of the organization and to all constituencies, both internal and external.

 Responsible for creative development and execution of market and distributor development programs and materials, literature development, product photography, new product promotions, training materials, distributor loyalty programs, and catalog, all while managing legal and regulatory approvals. Managed $600,000 rebate program and saved over $250,000 by changing program vendors to improve overall ROI by 50%.  Saved thousands of dollars per year by designing creative content and not relying solely on advertising agencies.  Collaborated, as part of a two person team, in development and execution of promotion and advertising strategies for branded products including Windex®, Pledge®, Glade®, and over 50 other brands to commercial markets with a $10MM budget.  Served as business manager for implementation of new web development and content management including short and long-term blueprints for revenue growth. Responsible for all web functions including content and approvals, requests for improvements and functionality changes, branding and communication. Oversaw the development of content and style standards while utilizing web as part of an integrated marketing effort.  Analyzed industry trends and competitive landscape; opportunity identification and evaluation; formulated new offers and promotions. Maintained aggressive work schedule launching an average of 5 new commercial products per year;  Worked closely with sales team to identify marketing opportunities through customer research and gap analysis; developed custom targeting and segmentation plans while evaluating against internal metrics to identify marketing performance and effectiveness.  Assisted in developing and implementing telemarketing unit; writing scripts, training, and serving as primary “go-to” for product, customer, and procedure questions.

 Designed and launched national ad campaign utilizing television, magazines, direct mail and press releases. Assisted in development of Online Ordering website and CRM initiatives. Branded corporate product line by providing consistent packaging, image and language. Instituted volume purchases agreements for new and existing dealers and provided consistent pricing. Designed and developed two new products.  Expanded current product line by 30% through strategic partnerships. Increased consumer direct sales by 300%. Responsible for layout appearance and daily maintenance of website.

 Two person department responsible for generating over $1MM in annual revenue. Organized, planned and executed three annual regional food shows. Developed and implemented contest promotions for over 1500 customers. Created and launched internal sales promotions to meet the needs of the company and increase revenue. Designed and published Market Update Newsletter distributed bimonthly to over 1200 customers. Designed and produced client product catalog of over 7,000 items. Participant in Market Advisory Committee responsible for improving customer service and bridging the gap between the marketing/promotions department and the customer. Coordinated and facilitated General Sales Meetings.