Gamifyou is a global technology company focused on gamification and engagement• Evaluating business opportunities, analyzing business processes and identifying stakeholders and KPIs in order to draft proposals with the goal of creating effective gamification marketing tools for the client business• Developing personalized solutions that bridge Gamifyou capabilities and the client objectives in term of engagement, sales or conversion

• Designing digital optimization strategies for Google Ads campaigns, managing keywords, enhancing creatives and implementing account restructuring to meet Google advertisers goals on Google Search Network, Display and Youtube• Compiling and analyzing data, creating reports supporting Google sales team seize opportunities and drive conversations with agencies and clients• Building new digital advertisement campaigns, creating Keywords packs and compelling ad content, managing bids and… Show more • Designing digital optimization strategies for Google Ads campaigns, managing keywords, enhancing creatives and implementing account restructuring to meet Google advertisers goals on Google Search Network, Display and Youtube• Compiling and analyzing data, creating reports supporting Google sales team seize opportunities and drive conversations with agencies and clients• Building new digital advertisement campaigns, creating Keywords packs and compelling ad content, managing bids and budget suggestions for improved performance Show less

Kompass is a global B2B digital Marketplace for Brands, Products and Companies to connect across different sectors, industries and markets:• Rolled out digital advertising products (PPC, CPM), premium page features and campaigns meeting the client’s needs in term of generating leads, drive website traffic and build brand awareness• Improved the visibility of companies in the digital ecosystem by consolidating brand image and content delivery through multiple platforms such as Facebook… Show more Kompass is a global B2B digital Marketplace for Brands, Products and Companies to connect across different sectors, industries and markets:• Rolled out digital advertising products (PPC, CPM), premium page features and campaigns meeting the client’s needs in term of generating leads, drive website traffic and build brand awareness• Improved the visibility of companies in the digital ecosystem by consolidating brand image and content delivery through multiple platforms such as Facebook, Instagram and Google pages; implementing SEO campaigns on Kompass internal search engine Show less

• Optimized the project's operations and the creation of processes for the inception and development of a Product Recommendation Search Engine for the food retail industry, to deliver accurate actionable recommendations for healthy food products• Identified market needs and conceptualized digital solutions to get greater value from the client data while enhancing the shopper experience• Designed software features, translated the requirements for the development team, customized the… Show more • Optimized the project's operations and the creation of processes for the inception and development of a Product Recommendation Search Engine for the food retail industry, to deliver accurate actionable recommendations for healthy food products• Identified market needs and conceptualized digital solutions to get greater value from the client data while enhancing the shopper experience• Designed software features, translated the requirements for the development team, customized the software algorithm for the needs of the different markets and coordinated the activity of 12 business consultants, engineers and field experts under tight deadline and budget range Show less

• Completed +20 consulting projects for the biotech and pharmaceutical industry ranging from: Product repositioning, market expansion, competitive landscape analysis, product portfolio optimization, M&A due diligence, partner identification• Managed all stages of the consulting business cycle, from proposal & service development (Presales), presentations and deliveries• Coordinated the activities of business consultants and engineers, aligned data and technology to solve client… Show more • Completed +20 consulting projects for the biotech and pharmaceutical industry ranging from: Product repositioning, market expansion, competitive landscape analysis, product portfolio optimization, M&A due diligence, partner identification• Managed all stages of the consulting business cycle, from proposal & service development (Presales), presentations and deliveries• Coordinated the activities of business consultants and engineers, aligned data and technology to solve client challenges, developed approach, scope and budget (roadmap)• Leveraged and customized Saleforce CRM for customer success and identification ofnew project leads (Sales)• Conducted Data Analysis (SQL and Excel) and developed Data Visualization to identify market gaps and uncover new opportunities meeting clients needs (whitespace analysis) Show less

Thomson Reuters Intellectual Property & Science business changed its name to Clarivate Analytics after getting acquired, accelerating the pace of innovation with trusted insights and analytics

• Rolled out push marketing strategies for the vaccine portfolio, including the trade marketing activities for new product launches and existing products in a highly competitive market with minimal data due to lack of information transparency• Customized the product portfolio to the needs of medical practitioner through sales analysis to increase market share• Developed therapeutic and disease awareness for the patient and the general population in coordination with the medical affair… Show more • Rolled out push marketing strategies for the vaccine portfolio, including the trade marketing activities for new product launches and existing products in a highly competitive market with minimal data due to lack of information transparency• Customized the product portfolio to the needs of medical practitioner through sales analysis to increase market share• Developed therapeutic and disease awareness for the patient and the general population in coordination with the medical affair department• Organized conferences, seminars to build brand awareness, improve personal contacts, gauge the needs of the medical practitioner and influence the recommendations through key opinion leaders Show less

Steep learning curve in a high growth startup environment for content and financial analytics - Zawya was later acquired by Thomson Reuters• Developed the value proposition of the digital financial tool through competitor positioning, SWOT analysis and identification of unique selling points (USP) - Most comprehensive, accurate and up-to-data financial tool for MENA markets (got acquired by Refinitiv financial terminal)• Redesigned both Zawya’s main search engine and the financial data… Show more Steep learning curve in a high growth startup environment for content and financial analytics - Zawya was later acquired by Thomson Reuters• Developed the value proposition of the digital financial tool through competitor positioning, SWOT analysis and identification of unique selling points (USP) - Most comprehensive, accurate and up-to-data financial tool for MENA markets (got acquired by Refinitiv financial terminal)• Redesigned both Zawya’s main search engine and the financial data analytics tool interface - 80% increase in number of users and 40% in retention rate• Curated the database, generated content and evaluated stock market investment opportunities• Produced the 2007 Annual Report for Private Equity and Venture Capital in the Middle East in cooperation with KPMG and the Gulf Venture Capital Association, issued investment monthly newsletters and Merger & Acquisition market sentiment reports Show less