If your brand tells a story and there is no one there to hear it, does it resonate? Without the ability to know who your customers are, how to speak to them, and how to retain them, the greatest story will never be heard. This is where a knowledgeable and creative Digital Analyst and Strategist can be the difference between the story that no one hears and the one that everyone is talking about. I look at the business objectives and establish which marketing initiatives will result in the right message reaching the appropriate audience. Using Key Performance Indicators (KPIs) the success of each strategy can be quantified, and results used to drive future campaigns. The ability to understand the audience and their needs has resulted in an opportunity to take a closer look at goals and how we align ourselves to achieve those goals. I specialize in providing a hybrid of technical knowledge, logical thought, and creative strategy and use data to create stories that not only resonate, but also influence behavior.