Martha Hawkins Email & Phone Number

Liverpool, England, United Kingdom

Liverpool, United Kingdom

Providing marketing and strategic social media marketing management in the arts, charitable and private sectors.Clients include Crisp Thinking, Air Unlimited trampoline park, Social Business Trust, Playful Little Places, the Bluecoat, the Write Stuff and Lark Lane Neighbourhood Association.

Delivering strategic and tactical marketing and communications for a major IT change project.

Liverpool, United Kingdom

20 Stories High make theatre that is…gritty, jumping, melodic, rebellious, contemporary, mashed-up, authentic, original, visual, challenging, lyrical, tender, anarchic, diverse, surprising, booming, political, funny, collaborative…and heart-felt.We make theatre with young people from excluded communities, emerging artists & world-class professionals.We bring new audiences into theatre venues and also take theatre out into their communities locally, regionally and nationally.

London, United Kingdom

Social media strategy and campaign management, implementation & evaluation for Social Business Trust, who support high growth potential social enterprises to scale-up their impact by investing cash grants and professional support from partner organisations.

Teignmouth, Devon

Worked as a social media manager for this small business which designs handmade play teepees for children. Designed and delivered a B2C campaign to generate brand awareness, increase engagement and build followers on Twitter and Instagram.Converted client brief into social media campaign, developed user personas of target customers, devised stakeholder map of key influencers, created a content strategy, identified curated content using tools like Feedly, Scoopit. Used social media management tools such as Hootsuite and Buffer. Applied KPIs for measurement and client reporting and ran regular campaign analytics.Metrics: During the 8 week campaign, impressions averaged over 23,000 a week, followers grew from zero to 400 on Instagram and 1,650, increased Twitter engagement rate by 4,300% and achieved a 20% Love rate on Instagram. In addition, I established great relationships with several key influencers.

Liverpool, United Kingdom

- strategic and tactical marketing and communications planning for Liverpool's centre for contemporary arts- managing marketing and media communications, including brand management, digital marketing, social media marketing, PR, advertising, direct marketing, venue dressing, event organisation, fundraising support, advocacy- monitoring and developing audiences; identifying target segments and planning activities to engage new audiences including digital engagement, content planning, collaborative development initiatives-devising and managing audience intelligence including bespoke impact surveys, visitor profile and satisfaction research and database management and analysis- creating and developing key relationships: strategic and tactical marketing partnerships, creative community of artists, retailers and creative industries.- managing marketing for trading activities, including a bistro, café and events business

London, United Kingdom

- managing marketing, circulation and customer service functions for a newly-established business to business information publishing company serving international advertising and media industries- creating a new, centralised department comprising 10 team members- strategic development of products, markets, positioning and pricing, including new online services- creating and managing marketing, circulation, distribution and multi- million £ revenue budgets

London

- marketing for portfolio of magazines, directories and conferences serving the international commercials industry- developing 3 direct reports and a network of international sales agents- managing customer retention and acquisition, distribution, customer service, promotion, exhibiton attendance and event management- key role in brand extensions eg events, awards, online services

Basingstoke

New product research, trade and direct promotion of academic and text books.

London, United Kingdom

Publisher and bookseller (mail order and retail) for the Royal Institution of Chartered Surveyors.- strategic decision making regarding new markets, products (publishing and retail stock), joint ventures, licensing schemes and subscription services, and customer acquisition and retention.- marketing campaign planning, implementation and monitoring.

Barnet

Hull, United Kingdom

Social Media Management

Marketing/Marketing Management, General, Advanced Certificate In Marketing

Ba, Film & Media Studies, 2.1

A Levels