Haya Cohen חיה כהן Email & Phone Number

Herzliya, Il

Jerusalem

Expertise in digital marketing, PPC, newsletters, strategy development, and social media management. Led the development and execution of targeted marketing strategies for academic programs Specialized in digital marketing, PPC, strategy development, newsletters and social media management. Led the development and execution of targeted marketing strategies for 4 academic programs catering to young adults.Applied analytical skills to optimize campaign performance for maximum impact and efficiency. Created ads on Meta, Google Ads, Linkedin & Youtube for different goals. Successfully orchestrated PPC and organic and campaigns for online events, generating over 300 registrations per event.Elevated social media engagement by growing dozens of followers on platforms like Facebook, Instagram, Linkedin, and TikTok, while employing Real-Time Marketing (RTM) and Online Brand Management (OBM) strategies.Demonstrated creative thinking through generating and executing of innovative ideas for marketing initiatives. Maintained a keen awareness of industry trends, ensuring marketing strategies remained up-to-date.Collaborated with cross-functional teams at Aluma, contributing to marketing initiatives and actively participating in multiple projects requiring extensive teamwork.

Initiated and cultivated collaborative partnerships through outreach to organizations, contributing to the enrichment of the Aluma Interns Program.Collaborated with numerous organizations concurrently, demonstrating adaptability and ingenuity in generating creative solutions on the fly.

Arad, Southern, Israel

Developed and managed diverse projects, created and implemented distinctive professional workshops to deliver unique learning experiences within the "Achievements" Program.Coordinated projects at the local and national levels.Offered consulting services to young individuals aspiring to pursue higher education.

Beersheba, Southern, Israel

TA in the mandatory course "Where have we been and what have we done: an introduction to 20th century literature" under Dr. Hanna Soker-Schwagger and Prof. Yigal Schwartz. I managed all aspects of the course including grading papers and tests as well as providing a personal service for each student to accommodate their needs. I was fully responsible for a class numbering 30 students while acting a liaison between department secretariate and faculty lecturer.

Bachelor'S Degree, Hebrew Literature And General History

Activities and Societies: * Got an excellence award for exceptional study achievements from the Hebrew Literature department * Was awarded.

Copywriting And Creative Writing

Certification studies in copywriting and creative writing