Hayden Barnack Email & Phone Number

Supports the organization’s overall marketing strategy with a focus on growing and engaging our fanbase through the team’s licensing and consumer products, youth marketing, affinity clubs, influencer marketing, and media planning efforts.

• Promoted to role for optimizing internal marketing processes and promotions, expanding youth outreach programs in addition to elevating sponsorship and stadium rental opportunities
• Produced individual advertising campaigns for over 30 promotions while managing relationships with licensing companies (such as MARVEL, LucasFilms, Hasbro and Nickelodeon) that sell an annual average of 76,900.
• Assisted in brand quality control and creation of evergreen elements for paid media and trade partnerships
• Served as key contact for Major League Baseball and execute league-wide initiatives, including Play Ball! Weekend, The Nine, Copa de la Diversion and more
• Identified and introduced Circle City merchandise opportunity with local small businesses and influencers to engage new audiences
• Supported Indianapolis Indians Charities, the organization’s new 501c3, with initial brand launch, fundraising/awareness programming and in-park partner opportunities

Indianapolis, Indiana Area

• Collaborated with director and assistant general manager in the strategic development of annual events calendar, resulting in the ideation of daily promotions and theme nights to achieve a season attendance goal of.
• Led design team in the creative process of promotional and advertising content via in-park and digital platforms while ensuring brand integrity of our community partners and vendors
• Developed and direct overall game day logistics (run of show, on-field recognition, etc.) for 70 home games and 12 special events
• Researched and shared current market trends with tickets and sponsorship teams to increase single game and group ticket sales as well as enhance benefits associated with affinity programs
• Initiated the re-brand of the Knot Hole Kids Club with new logo and benefits to incentivize participation from 35 percent to 60 percent in the 2021 season
• Supervised, hired and trained brand ambassadors and mascot performers to increase exposure at over 125 community events

Indianapolis, Indiana Area

• Managed a diverse portfolio of 95+ corporate partners by executing contract fulfillment for over $1.9 million in advertising, hospitality and event logistics throughout the ballpark
• Administered client services by working cross-functionally with members of five departments including operations, marketing, communication and tickets to ensure elements are completed in a timely manner
• Guided creative discussion with partners to determine and produce on-field promotions and in-park digital signage that amplifies the fan experience
• Documented and prepared proof of performance for in-venue sponsorship elements that aided in a renewal goal of 90 percent

Indianapolis, Indiana Area

• Traveled and supported events team in the execution of football development programs at 24 sites throughout the country
• Facilitated event operations such as asset movement and setup, registration and hotel reservations and room blocks for athletes, coaches and support staff
• Created a volunteer recruitment strategy to secure and train 10+ college students for each development camp
• Assisted with game presentation for International Bowl Week at AT&T Stadium and Senior Men’s World Championships at Pro Football Hall of Fame

B.S., Marketing

Activities and Societies: International Studies, Event Management, Kelley Honors Program, Advertising Committee, Student Activities.

International Business

Activities and Societies: Study Abroad• Completed course work in European culture, integration and business • Demonstrated willingness to.