Hayden Berns Email & Phone Number

Greater Melbourne Area

Greater Melbourne Area

* PR & Media Manager for the Australian Superbike Championship* Relocated to Melbourne for a temporary contract role with the organisationGeneral- Create and implement a championship specific media and communications plan- Increase the profile of the championship locally and nationally- Conduct media monitoring in relation to the championship- Manage media data including website and social media trafficWebsite- Maintain the official championship website- Monitor website traffic to measure popularity- Produce and publish new content in a creative way- Liaise with promoters and in-house team members for content- Proofread and edit material- Use SEO and social media to provide periodic reporting on analytics- Audit website to ensure content is currentSocial Media- Maintain the official championship social media channels- Provide periodic reporting on social media analyticsPublic Relations- Coordinate championship public relations activities and promotional events- Manage championship media inquiries and interview requests- Create content for press releases, by-line articles and keynote presentationsEvents- Conduct publicity for the championship events across all media platforms- Conduct event media, PR and promotional activities- Design, Photo & Video content editing & publishing

Alzenau In Unterfranken, Bavaria, Germany

* Recruited internationally by Hyundai Motorsport GmbH* Relocated to Germany in April of 2022 for a temporary contract role with the organisationTasked to provide a fresh, unbiased review of how the brand conducts its digital and social media marketing and PR activities and work with Coordinators, Directors and the President in growing and optimising these strategies as the brand heads into an important era with WRC moving to Hybrid power and the TCR promoter expanding the calendar for the Electric TCR (ETCR) championship after the inaugural season in 2021.The Role:- Develop and implement the Hyundai Motorsport social media strategy- Develop and implement a content calendar utilising a wide variety of content- Manage community engagement and growth of Hyundai Motorsport digital and social media channels- Manage, monitor and curate social media content for publishing- Video recording, editing & publishing for social media content- Photography and editing for social media content- Graphic Design and editing for social media content- Undertake continuous analysis of digital and social media campaigns- Regularly report to the leadership team on key analytics of the digital and social media strategy- Engage with external stakeholders and partners to create unique social media content- Collaborate with internal stakeholders and partners (drivers, promoters, sponsors etc.)- Conduct regular analysis of social media practices to ensure Hyundai Motorsport remains relevant

Greater Melbourne Area

Marketing Manager (1 person team) overseeing all marketing and advertising operations for the Harrison & Lakeside Motoring Groups:- 2x Hyundai dealerships- 2x Kia dealerships- 2x Isuzu UTE dealerships- 1x Suzuki dealership- 1x Privately owned, import and conversion F-Truck dealership- 1x National Car Subscription Business- 1x Diecast/ Model Car StoreAchievements and Major Projects:* Developed & initiated a strategic SEO strategy in partnership with Digital Marketing Agency* Developed & initiated a strategic Google AdWords strategy with Digital Marketing Agency* Developed & initiated a strategic Social Media strategy* Group social media following has more than tripled in two years* Traffic to dealership websites has more than doubled in two years* Goal completions and digital enquiry has more than quadrupled in two yearsThe Role:- Assisting in purchasing & renewing media space- Monitoring & analysing current marketing campaigns- Ensure that the customer experience is excellent & consistent at all touch-points- Brand used effectively, professionally & consistently throughout all touch-points- Develop and execute social media marketing strategy, messaging and monitoring- Assisting in the development and distribution of marketing and promotional material- Ensure the upkeep of all external, manufacturer associated websites- Video recording, editing & publishing for social media content- Photography and editing for social media content- Ensuring all dealerships meet manufacturer branding guidelines- Creation and installation of signage- Installation of vehicle signage from manufacturers- Creation and installation of in-showroom spaces and activities (examples can be shown)- Liaise with Dealer Principle, General Managers, Sales Managers & Service Managers- Liaise with external stakeholders such as website developers, advertising agencies, software developers- Coordination of sponsorships and participation at external stakeholder events

Melbourne, Victoria, Australia

• Ensure that the customer experience is excellent & consistent at all touch-points• Direct the broad messaging / narrative of the organisation• Use marketing activities to meet / exceed revenue & business goals• Ensure that the customer experience is excellent & consistent at all touch-points• Brand used effectively, professionally & consistently throughout all touch-points (branches, catalogues, media) and manage suite of brands (private label and other brand assets)• Assist effective & genuine engagement at a local level• Develop and execute social media marketing strategy, messaging and monitoring• Assisting in the development and distribution of marketing and promotional material• Management and actioning of all Marketing requests from the Network through to completion• Ensure the upkeep and currency of intranet and external internet site (Drupal)• Assist in the development of graphic templates • Provide advice and recommendations to network in order to maximise the value of their promotional dollars• Demonstration of monitoring and maintenance of brand in a timely and consistent way• Creating content for social media channels• Assisting in the development and distribution of marketing and promotional material• Ordering of promotional items and event signage when required• Internal and external communications

Diploma, Graphic Design

- Mass media advertising - Visual Communications - Creative Design Solutions - Multi-Dimensional Design - Typography & Typographic design.

Bachelor’S Degree, Business - Marketing & Strategic Marketing Analysis

Activities and Societies: 5.9 GPA - Member of the Golden Key International Honour Society.Major study areas undertaken in the MARKETING.